by Mike Saunders, MBA | Feb 29, 2012 | Small Business Marketing Ideas
Small Business Marketing Business owners often wonder how their small business marketing needs to include how many backlinks they ought to build and how fast they should build them. Since search engines use backlinks as one method to determine a websites ranking, it...
by Mike Saunders, MBA | Feb 27, 2012 | Main Rant
Small Business Marketing Tips Small Business Marketing Tips Marketing touchpoints are events in your business that are “hidden” from sight in the sense that you tend to let them slip through the cracks and NOT capitalize on them. When you think about your...
by Mike Saunders, MBA | Nov 21, 2011 | Main Rant
Social Media Marketing Have you considered social media marketing for your business? Face it…you need social media and you probably do not have the time or expertise to consistently implement a social strategy on your own. I received one of the highest scores on...
by Mike Saunders, MBA | Jul 27, 2011 | Main Rant
Small Business Marketing NEW PAGE on our site: Small Business Marketing Fusion-Training Center www.smallbusinessmarketingfusion.com Here you will find a growing library of workshops that you may view completely free of charge which will provide valuable information...
by Mike Saunders, MBA | Jun 27, 2011 | Main Rant, Small Business Marketing Ideas
Small Business Marketing One of my all time favorite marketing “rules” and one that’s gained in popularity in recent years thanks to books like “The Four Hour Work Week” is simply known as the 80/20 Rule (aka the “Pareto Principle” in honor of Italian economist...
by Mike Saunders, MBA | Jun 21, 2011 | Main Rant, Small Business Marketing Ideas, Social Media Marketing
You can Write a Column – Writing a regular column, whether in a newspaper, magazine, ezine, or offline newsletter, is a great way to become known as an expert in your field. Once published, you can also send reprints to your clients and prospects to add proof to your...
by Mike Saunders, MBA | Jun 14, 2011 | Main Rant, Small Business Marketing Ideas
Small Business Growth Many businesses have figured out that placing videos on their website is a good move for small business growth Video for Small Business Growth Why? Because it builds the brand name, showcases them as an expert, puts real people behind the name,...
by Mike Saunders, MBA | Jun 6, 2011 | Main Rant, Small Business Marketing Ideas
If you haven’t already heard…Send Out Cards removed your biggest “barrier to entry”. The upfront cost! Now you can use ALL of the vibrant features Send Out Cards offers like Picture Plus 2.0 to make really cool custom cards and send them out to...
by Mike Saunders, MBA | May 31, 2011 | Main Rant, Small Business Marketing Ideas
So, What is the “Holy Huddle”? Marketing Huddle began during my MBA studies as a way to help small business owners learn and implement marketing strategies and tactics in their business. Typically this is in the form of Publishing and Distributing...
by Mike Saunders, MBA | May 27, 2011 | Dental Practice Marketing, Main Rant, Small Business Marketing Ideas, Social Media Marketing
In the video below, you will see a live case study of my “Video Fusion” method that got this video ranked on Google page #1 in two spots! No Guarantee of multiple Google page #1 Rankings in a Week, but this shows the power of a professionally optimized...
by Mike Saunders, MBA | May 20, 2011 | Main Rant, Small Business Marketing Ideas
Small Business Marketing Whether you’ve created a website already or are planning to create one in the near future, you know that’s only half the battle. The other half is getting your website found in the search engines in hopes of attracting those...
by Mike Saunders, MBA | May 19, 2011 | Main Rant, Small Business Marketing Ideas
Internet branding is one strategy that business owners can employ to establishing their position in the marketplace. Even well-established companies are investing on creating an online brand reputation since internet branding strategies have also produced massive...
by Mike Saunders, MBA | May 12, 2011 | Small Business Marketing Ideas, Social Media Marketing
Since email and chat, the internet is still continuing to provide great ways for people to interact with each other. After dating websites came the social networking websites, such as MySpace and Friendster. Now, one of the fastest growing and very popular websites...
by Mike Saunders, MBA | May 1, 2011 | Main Rant, Small Business Marketing Ideas
Brand credibility is often pointed out by marketing experts as one psychological factor that could trigger the buying impulse of consumers. However, just like with any type of triggers, it can produce a positive or negative effect. In this case, it refers to your...
by Mike Saunders, MBA | Apr 29, 2011 | Small Business Marketing Ideas, Social Media Marketing
As an owner of an online business, you know that you need to market your website in the internet in order for you to generate targeted traffic. You have to remember that in order for an online business to become a success, targeted traffic is the key. With targeted...
by Mike Saunders, MBA | Apr 19, 2011 | Main Rant, Small Business Marketing Ideas
Most companies focus entirely on promoting their brand to create a positive perception on the consumer’s brand that internal branding loses its share of the formula. An important share, at that. Marketing efforts are executed to establish a high-quality brand...
by Mike Saunders, MBA | Apr 13, 2011 | Main Rant, Small Business Marketing Ideas
Every business involves its own share of tangible and intangible assets, but brand is one of the most basic areas that business owners focus on. In a recent marketing research, it was revealed that brand equity played a vital role in determining its market value....
by Mike Saunders, MBA | Mar 26, 2011 | Main Rant, Small Business Marketing Ideas
No business brand is produced overnight. It follows a methodical process that involves strategy and organization. But if you think that once you have a business name and logo that your work is already done, then you need to know that even with long-standing business...
by Mike Saunders, MBA | Mar 20, 2011 | Main Rant, Small Business Marketing Ideas
There's probably no more effective branding strategy in existence than word of mouth marketing. However, only few realize its actual potential in helping you build a successful business and branding system. What could be better than having actual people talk...
by Mike Saunders, MBA | Mar 14, 2011 | Main Rant, Small Business Marketing Ideas
The basic framework of an efficient branding system is a vision. Vision is translated into a brand and that brand is utilized in various communication methods to deliver a message to the market and the consumers. That is how the process works. But in reality, it is...
by Mike Saunders, MBA | Mar 2, 2011 | Main Rant, Small Business Marketing Ideas
A good business brand is one that can withstand an ailing economy. In today's times wherein majority of the world is suffering from financial crisis, small- to big-time businesses are feeling the impact of this downturn. This is when your branding campaign will be...
by Mike Saunders, MBA | Feb 24, 2011 | Main Rant, Small Business Marketing Ideas
Branding is an aspect of every business that consist of visual elements and are used for the company's marketing purposes. Therefore, most business owners would hire a professional logo designer to execute the concepts laid out by the company, which they believe...
by Mike Saunders, MBA | Feb 22, 2011 | Main Rant, Small Business Marketing Ideas
Money Matters…But It's Not Everything A huge mistake committed by many employers is to believe that money is the best and only effective motivator for employees. Naturally, money matters to your employees. It's what puts a roof over their heads and food...
by Mike Saunders, MBA | Feb 18, 2011 | Main Rant, Small Business Marketing Ideas
Importance of Color Although it might seem trivial, color affects the memory recall of consumers on your product or company overall. When they think of a certain color similar to the ones used by your company brand, then they will easily associate that color with your...
by Mike Saunders, MBA | Feb 16, 2011 | Main Rant
Money Cannot Buy Forgiveness Love isn't the only thing money can't buy. Forgiveness is also something that's invaluable. Consider, for instance, the loved ones of a murder victim. Naturally, they seek compensation from the wrongdoer but only because...
