by Mike Saunders, MBA | Sep 28, 2017 | Main Rant
Hey Guys, Mike Saunders, the Authority Positioning Coach here today with another Authority Asset…you might be asking yourself “what’s an authority asset”. I spent about 12 years in the mortgage banking business and I worked a lot with...
by Mike Saunders, MBA | Jul 14, 2017 | Small Business Marketing Ideas
This is the third in our series discussing the value to your business of establishing a reputation as an expert, authority and thought leader by building out your Authority Positioning Portfolio.™ The first and second looked at the ways increasing your visibility in...
by Mike Saunders, MBA | Jun 5, 2017 | Small Business Marketing Ideas
As announced about my series for Forbes, this series of articles considers the business value of being viewed as an expert in your field, from peers giving greater weight to your opinions to consumers being more likely to purchase your products and services to...
by Mike Saunders, MBA | May 8, 2017 | Small Business Marketing Ideas
Being viewed as an expert in your field will help you achieve your business goals. Peers in your industry will give greater weight to your opinions, consumers will be more likely to buy your products or use your services, and you’ll be more visible in your market...
by Mike Saunders, MBA | Apr 7, 2017 | Small Business Marketing Ideas
The corporate world is getting more and more competitive. C-Suite executives and sales professionals are seeking to find viable ways to get ahead and differentiate themselves. Sometimes the answers are clear-cut to build ways demonstrating their competence and show...
by Mike Saunders, MBA | Mar 21, 2017 | Small Business Marketing Ideas
Are you a Chiropractor or Chiropractic practice owner who wants to (check that….MUST) grow your practice in 2017? OK hold-up, I gotta make sure you are with me on this: I mean a “Burn-the-Boats” DESIRE to CRUSH it and grow your practice in 2017! Ever wonder why some...
by Mike Saunders, MBA | Jun 2, 2016 | Small Business Marketing Ideas
No matter how close you might get with your interviewees, you should always maintain a high level of professionalism. Being professional will help ensure that the interview goes smoothly and you both feel like you’re getting the value you need out of the...
by Mike Saunders, MBA | May 23, 2016 | Small Business Marketing Ideas
If you want to give a good expert interview, you need to know how to communicate well with your subject. If you’ve taken the time to build a relationship with your subject already, this will make communication easier. Here are a few communication tips...
by Mike Saunders, MBA | May 20, 2016 | Small Business Marketing Ideas
Jim: Our session is on branding and this was going to be a joint presentation between Mike and I, but I was telling Mike yesterday that for one of the first times as I was getting ready he said, “Well, what are you going to talk about?” I said, “I don’t know,...
by Mike Saunders, MBA | May 16, 2016 | Small Business Branding
It takes a great deal of work to set up, plan, organize and carry out an interview with an expert influencer. It’s a shame to let something totally derail and wreck it after all of the hard work. Here are five common things people do to royally screw up...
by Mike Saunders, MBA | May 9, 2016 | Small Business Marketing Ideas
If you want to take advantage of influencer marketing and leverage the huge followings of leaders in your business niche, the first step is to find them. Here are some great ways to discover who people in your niche listen to. Recognized Authors Look for authors of...
by Mike Saunders, MBA | May 2, 2016 | Small Business Marketing Ideas
Influencer marketing means using celebrities, experts, big names, and other well-known people in your niche to promote your business to their audience. It’s a new style of online marketing that brands and companies are using to expand their audience and...
by Mike Saunders, MBA | Apr 5, 2016 | Small Business Marketing Ideas
I recently gave this talk at a Christian business entrepreneur networking meeting Video transcript: Jim Barthel All right. Mike Saunders is going to be teaching on the power of a good name. I think many of you have known Mike. He’s spoken here several times. Mike runs...
by Mike Saunders, MBA | Mar 26, 2016 | Small Business Marketing Ideas
Once you have your survey and interview questions ready, you’ll want to decide how you’re going to analyze and use this customer data to create profiles. Most survey tools will give you access to your data reporting and results of your survey after...
by Mike Saunders, MBA | Mar 15, 2016 | Small Business Marketing Ideas
The survey instrument is one of the best and easiest ways to elicit data from your customers that you can use right away. You can obtain a great deal of objective and quantitative information, and it’s easy for your customers if you create your survey in the...
by Mike Saunders, MBA | Mar 3, 2016 | Small Business Marketing Ideas
Recently I was interviewed on Lance Tamashiro’s podcast on the topic of Reputation and Authority Positioning Listen to the interview Transcript: Lance Tamashiro: Hey everybody, welcome back to the Lance Tamashiro show. I am glad that you made it here...
by Mike Saunders, MBA | Feb 26, 2016 | Small Business Marketing Ideas
To start, you’re going to do a bit of analysis on your own and then figure out how to best interact with your customers in order to gather data. By the time you’re finished with this module’s learning activity, you’ll be ready to start...
by Mike Saunders, MBA | Jan 26, 2016 | Small Business Marketing Ideas
Whether starting a business or trying to grow and expand your existing business, there is a great deal of research involved. The most successful business owners understand the importance of staying on top of industry trends and keeping an ear to the ground at all...
by Mike Saunders, MBA | Oct 23, 2015 | Small Business Marketing Ideas
Honest, ethical marketers use psychology to influence decision-making based on what customers truly need, not what they think the customers need or what they want the customers to need. This is the key difference that separates the good from the bad, but it’s...
by Mike Saunders, MBA | Sep 24, 2015 | Small Business Marketing Ideas
There are many psychological principles that marketers and advertisers routinely use in order to choose the most effective marketing tactics to reach their customers. In this module, we’re going to explore the most common of these, along with a few examples of...
by Mike Saunders, MBA | Aug 24, 2015 | Small Business Marketing Ideas
Before you can select from all the marketing tactics available to you, you need to understand the process your customers go through in making a buying decision. What they’re thinking and feeling at each stage is what will help you determine the best way to reach your...
by Mike Saunders, MBA | Jun 24, 2015 | Small Business Marketing Ideas
It’s important for marketers to study basic psychology because most buying decisions are motivated by the needs of Maslow’s hierarchy, which are psychological. People are rarely motivated to buy because of the basic needs of survival, such as hunger or the...
by Mike Saunders, MBA | Apr 16, 2015 | Main Rant, Small Business Branding
“There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success. But with time, energy, and determination you can get there.” ~ Darren Rowse, Founder, Pro Blogger The idea of using psychology as a way to persuade customers to...
by Mike Saunders, MBA | Mar 14, 2015 | Main Rant, Small Business Marketing Ideas
We’re going to talk about the attraction marketing strategy. We’re going to develop sales messages that magnetically attract the perfect costumers. In this module, we’re going to discover the easiest and quickest way to motivate the right type of prospect to your...
by Mike Saunders, MBA | Mar 7, 2015 | Small Business Marketing Ideas
“If history were taught in the form of stories, it would never be forgotten.” ― Rudyard Kipling, The Collected Works Stories are a major part of human life since the dawn of human existence. As soon as early humans developed the ability to speak and...