by Mike Saunders, MBA | Sep 28, 2017 | Main Rant
Hey Guys, Mike Saunders, the Authority Positioning Coach here today with another Authority Asset…you might be asking yourself “what’s an authority asset”. I spent about 12 years in the mortgage banking business and I worked a lot with...
by Mike Saunders, MBA | Jul 14, 2017 | Small Business Marketing Ideas
This is the third in our series discussing the value to your business of establishing a reputation as an expert, authority and thought leader by building out your Authority Positioning Portfolio.™ The first and second looked at the ways increasing your visibility in...
by Mike Saunders, MBA | Jun 5, 2017 | Small Business Marketing Ideas
As announced about my series for Forbes, this series of articles considers the business value of being viewed as an expert in your field, from peers giving greater weight to your opinions to consumers being more likely to purchase your products and services to...
by Mike Saunders, MBA | May 8, 2017 | Small Business Marketing Ideas
Being viewed as an expert in your field will help you achieve your business goals. Peers in your industry will give greater weight to your opinions, consumers will be more likely to buy your products or use your services, and you’ll be more visible in your market...
by Mike Saunders, MBA | Apr 7, 2017 | Small Business Marketing Ideas
The corporate world is getting more and more competitive. C-Suite executives and sales professionals are seeking to find viable ways to get ahead and differentiate themselves. Sometimes the answers are clear-cut to build ways demonstrating their competence and show...