by Mike Saunders, MBA | May 1, 2014 | Small Business Branding, Small Business Marketing Ideas
Step Three – Design Your Logo There are many ways you’ll communicate your brand to your customers, but one of the most powerful and important is your logo. Your logo is your calling card. It’s instantly recognizable and as soon as someone sees it, they...
by Mike Saunders, MBA | Apr 29, 2014 | Small Business Branding, Small Business Marketing Ideas
Step Two – Define Your Brand Armed with a profile that describes your ideal customer, it’s time to define your brand. Defining your brand means clarifying exactly what it stands for. This is what you want the customer to think when they encounter your brand. It...
by Mike Saunders, MBA | Apr 26, 2014 | Small Business Branding, Small Business Marketing Ideas
Step One – Market Research In order to speak well to your audience, you need to know them and understand them well. Branding happens inside their heads, so you need to know (to the best of your ability) what’s going on in there. The best way to get to...
by Mike Saunders, MBA | Apr 25, 2014 | Small Business Branding
A brand is a perceived image that provokes an emotional response. It’s hard to define because it’s intangible. The brand is the image attached to a name, design, symbol, or some other feature of a company’s product. Here’s a better definition...
by Mike Saunders, MBA | Apr 19, 2014 | Small Business Marketing Ideas
When most people think of networking, they think of business networking. But power networking can be used for much more than just business. You can use it to learn what’s new and hot in your industry. By connecting with other people, you can learn new skills and...
by Mike Saunders, MBA | Apr 12, 2014 | Small Business Marketing Ideas
So many times we can learn a business lesson from everyday things around us, we just need to stop and take notice.In this post, I want to point out a few powerful marketing lessons that we can learn from this children’s nursery rhyme: Jack be Nimble Jack be Nimble...
by Mike Saunders, MBA | Apr 7, 2014 | Small Business Marketing Ideas
So many times we can learn a business lesson from everyday things around us, we just need to stop and take notice. In this post, I want to point out a few powerful marketing lessons that we can learn from this children’s nursery rhyme: Twinkle, twinkle, little star,...
by Mike Saunders, MBA | Apr 3, 2014 | Small Business Marketing Ideas
“Itsy-Bitsy Spider” The itsy-bitsy spider Climbed up the water spout Down came the rain And washed the spider out Out came the sun And dried up all the rain And the itsy-bitsy spider Climbed up the spout again source Roud Folk Song Index number 11586 It is time again...
by Mike Saunders, MBA | Nov 23, 2012 | Main Rant, Small Business Marketing Ideas, Social Media Marketing
Denver Small Business Coaching If you are not using guest blogging as a traffic and backlink method, I would highly recommend that you start using this strategy. Not only do you get to network with other blog owners, distribute your content to authority sites in your...
by Mike Saunders, MBA | Oct 30, 2012 | Main Rant, Small Business Marketing Ideas
Denver Small Business Marketing Consultant Press releases are an often overlooked method to get backlinks because not many people have heard of them or understand how they work. Press release sites are news release sites that operate online and despite their...
by Mike Saunders, MBA | Sep 7, 2012 | Main Rant, Small Business Marketing Ideas
Small Business Marketing Consultant All across the internet people flock to forums to share with people of like mind on various hobbies, careers, or other interests. As a business owner, joining a forum and contributing to it can generate more traffic to your website,...
by Mike Saunders, MBA | Aug 14, 2012 | Main Rant, Social Media Marketing
Small Business Marketing Ideas One of the ways to build backlinks to your small business website is to use social bookmarks. Let me use a real-world example to help you better understand the concept of social bookmarking. When you read a book and want to remember the...
by Mike Saunders, MBA | Jun 28, 2012 | Main Rant, Small Business Marketing Ideas
Small Business Marketing Plan Send Your First Email Newsletter Today – AWeber Communications Small Business Marketing Plan
by Mike Saunders, MBA | Jun 22, 2012 | Main Rant
Small Business Marketing Tip Get Started Today For Only $1! – AWeber Communications Small Business Marketing Tip
by Mike Saunders, MBA | Jun 9, 2012 | Main Rant, Small Business Marketing Ideas
Setting goals is simply the long-term version of keeping track of your time. Actually, a three-step process is involved: Setting goals Developing a plan to achieve those goals Keeping track of your time to make sure your plan gets executed Buy my Goal Setting book on...
by Mike Saunders, MBA | Jun 9, 2012 | Main Rant, Social Media Marketing
Social Media Consultant Excellent post from the Brian Solis blog! I teach marketing at 4 Universities and the 4 P’s is a strategic marketing concept….the “5th P” being People is powerful! As a Social Media Consultant, I teach my clients the...
by Mike Saunders, MBA | Apr 28, 2012 | Main Rant
Small Business Marketing Tips So what lesson in marketing your small business can you learn from the NFL Draft? First, this week I saw the behind-the-scenes tour on the news of John Elway showing their “war room” and all of the research they do on their...
by Mike Saunders, MBA | Apr 21, 2012 | Main Rant, Small Business Marketing Ideas
Marketing For Small Business Are you a “Marketing Liar”??!! I found this great article on marketing to women and it seems that there’s a bit of lying or half-truths involved….see what you think but be careful when marketing for your small...
by Mike Saunders, MBA | Apr 16, 2012 | Main Rant, Small Business Marketing Ideas
Denver Small Business Marketing Plan Edu and .Gov backlinks are some of the most prized backlinks among internet marketers and also need to be part of your . These are backlinks from educational institutions such as universities and government bodies. These two...
by Mike Saunders, MBA | Apr 5, 2012 | Main Rant, Small Business Marketing Ideas
Small Business Marketing If you are looking for a way to build lots of contextual backlinks from a wide variety of sources, you may want to consider using blog networks. Blog networks are basically a group of blogs owned by a single person or a group of blog owners....
by Mike Saunders, MBA | Mar 30, 2012 | Main Rant, Small Business Marketing Ideas
Small Business Consulting Blog commenting is a pretty self explanatory way to get backlinks- you simple create a comment on someone else blog/website in the comments area and as you provide your name and email address, you include your website URL too which becomes...
by Mike Saunders, MBA | Mar 23, 2012 | Main Rant, Small Business Marketing Ideas
Small Business Marketing Ideas One of the easiest and most commonly used small business marketing ideas is to create backlinks to your business website is to submit articles to article directories. Although article directories took a strong hit after the Google Panda...
by Mike Saunders, MBA | Mar 16, 2012 | Main Rant, Small Business Marketing Ideas
Small Business Marketing After doing your keyword research to find the best keywords to use on your business website, a very critical step is to analyze your competition for each of those keywords on the first page of Google. The true litmus test of a good keyword...
by Mike Saunders, MBA | Mar 9, 2012 | Small Business Marketing Ideas
Small Business Marketing Online Internet marketer cannot emphasize enough how critical it is to build backlinks to your small business website to help improve its search engine rankings. However it is equally important to know what is a good quality backlink so that...
by Mike Saunders, MBA | Mar 2, 2012 | Main Rant
Small Business Marketing Ideas Your local business domain name or website address is one of the key components in any SEO strategy. If you haven’t registered a domain name, here are a few tips to guide you in choosing one: 1. Whatever domain name you choose, make sure...