Authority and Reputation Marketing Agency
Helping small business owners optimize and expand their brand and get found online
As an Authority Positioning Strategist, I assess your corporate vision and install a unified-strategic online marketing blueprint. The result is that ALL of your marketing will resonate powerfully with your target audience so that they fully understand why you are the obvious choice! Whether it is a powerful authority news release in the press, being interviewed on a respected business online radio show or getting your 1st book published on Kindle and paperback (with our “Podcast Publish System”) and running a powerful Best-Seller campaign….you will become the “big fish” in your local pond!
What sets me apart from other business advisers is that I combine personalized MBA-level marketing strategy, cutting-edge tactics & execute your marketing plan for you allowing you to stay focused on your key tasks.
I am a Talk Show Host at Business Innovators Radio & contributing iReporter for CNN and USA Today covering business professionals in a variety of industries.
Mike Saunders, MBA
Business Strategist | Marketing Fanatic
There are 4 R’s that every business needs to plan for and optimize to maximize their growth potential.
Each of these R’s represent a marketing system that unfortunately, most businesses don’t consciously develop, and sometimes completely neglect. This is very costly, because data shows, and my experience proves, that each of these marketing systems can account for about 25 percent annual growth on their own, and when combined have a compounding effect that can ignite annual growth.
Reputation: it’s never been easier for potential clients to find out what others think about your company. As you know, nowadays people search online before they buy. We know that people put a lot of stock in what they read online. In fact, studies show that 74 percent of U.S. consumers choose to do business based on online feedback—even when it’s from total strangers! (BrightLocal) A recent survey asked: “after being referred a business, what do you do next?” 87% responded that they search online to find out more. When people Google your business, what do they see?
A University of Berkeley & Harvard University Study Reveals: 1-star increase in Yelp rating leads to a 5%-19% increase in revenue!
Click here to download the study and learn about our Reputation Management Platform that will help your business gather reviews on autopilot.
Reach: a business that wants to grow needs to make sure that more people know about it today than did yesterday. If you’re not meeting new people and telling them about your service, you’re not developing a pipeline of potential new customers and you are going to see fewer sales in the future as a result. The most powerful way to accomplish this is being positioned properly on Google!
97% of consumers use internet when researching local products/services (BIA/Kelsey) & 98% of searchers choose a business that is on page 1 of the results they get.
Click here to watch a 72 second video, download an easy DIY guide w/screenshots to get your business listed on the top directories and get a FREE 4-page full color report customized for your business showing how you currently rank in local business directories.
Resell: once we’ve done all of the hard work of getting a customer, you need to make sure to maximize the lifetime value, or LTV of that customer. And that means increasing the dollar value of each transaction or by increasing the frequency that customers buy, either by offering add-on services or upsells or cross-sells. McDonald’s is the classic example: ‘Do you want fries with that?’ & ‘Do you want to super-size your order?’
You’ve heard the statistic that it costs 5-7 times more to get a new customer than to retain the ones you already have.
Referral: Since you’re doing such a great job taking care of your customers and keeping them happy, the best thing you can do is set up systems to maximize the benefit you get from them, right? So that they are doing the marketing for you! It’s well known that if you just leave it up to people to do referrals for you, very few will even if they are very happy with you. You have to make it very easy for them to do it—almost effortless—if you really want to maximize your referrals. We all want referrals because they help us save money on marketing, right? But there’s even more to gain from referrals than cost savings: according to a case study noted in the Harvard Business Review, referred customers are, on average, about 18 percent more likely than others to stay with a company and they generate 16 percent more in profits!
Click here to see recommended marketing tools to boost your Resell & Referrals!