by Mike Saunders, MBA | Apr 29, 2014 | Small Business Branding, Small Business Marketing Ideas
Step Two – Define Your Brand Armed with a profile that describes your ideal customer, it’s time to define your brand. Defining your brand means clarifying exactly what it stands for. This is what you want the customer to think when they encounter your brand. It...
by Mike Saunders, MBA | Apr 26, 2014 | Small Business Branding, Small Business Marketing Ideas
Step One – Market Research In order to speak well to your audience, you need to know them and understand them well. Branding happens inside their heads, so you need to know (to the best of your ability) what’s going on in there. The best way to get to...
by Mike Saunders, MBA | Apr 25, 2014 | Small Business Branding
A brand is a perceived image that provokes an emotional response. It’s hard to define because it’s intangible. The brand is the image attached to a name, design, symbol, or some other feature of a company’s product. Here’s a better definition...