by Mike Saunders, MBA | Jul 17, 2014 | Main Rant, Small Business Branding, Small Business Marketing Ideas
My Wife and kids love watching all the “Master” shows on TV like Master Chef, Master Baker etc. (OK I like them too, there I said it!) You know the ones with the celebrity/star judges and the normal people being judged on their cooking creations. Of course...
by Mike Saunders, MBA | Jun 13, 2014 | Small Business Branding
It’s time to put it all together and create a unique selling proposition that tells your laser-targeted market why they should buy from you. In order to do this, here are a few questions to get your creative process started: Whose needs am I addressing? (Look at...
by Mike Saunders, MBA | Jun 6, 2014 | Small Business Branding, Small Business Marketing Ideas
One of the key elements of a good USP is that it’s unique. It offers something nobody else in the marketplace is offering. In order to come up with something unique, you need to know exactly what your competitors are offering so that you can offer something...
by Mike Saunders, MBA | May 31, 2014 | Small Business Branding, Small Business Marketing Ideas
In order to create a winning USP, you need to understand the people in your target market at an individual level. This means not as a mass of demographic statistics, but as actual human beings. Your USP needs to appeal to their needs and desires, as well as their...
by Mike Saunders, MBA | May 24, 2014 | Small Business Branding, Small Business Marketing Ideas
A unique selling proposition (USP) is a statement that explains how your business is different from everyone else in the market. It tells your customers how you can better meet their needs and what makes you special. Your USP essentially tells them why they should buy...
by Mike Saunders, MBA | May 1, 2014 | Small Business Branding, Small Business Marketing Ideas
Step Three – Design Your Logo There are many ways you’ll communicate your brand to your customers, but one of the most powerful and important is your logo. Your logo is your calling card. It’s instantly recognizable and as soon as someone sees it, they...