by Mike Saunders, MBA | May 16, 2016 | Small Business Branding
It takes a great deal of work to set up, plan, organize and carry out an interview with an expert influencer. It’s a shame to let something totally derail and wreck it after all of the hard work. Here are five common things people do to royally screw up...
by Mike Saunders, MBA | Apr 16, 2015 | Main Rant, Small Business Branding
“There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success. But with time, energy, and determination you can get there.” ~ Darren Rowse, Founder, Pro Blogger The idea of using psychology as a way to persuade customers to...
by Mike Saunders, MBA | Jan 31, 2015 | Small Business Branding
Need a pep talk? How about 40 of them in under 2 minutes? It’s motivation on speed, guys. Cliff notes version, if you will, of many great movie motivation speeches. Here’s inspiration from all the greats in one place, from Fozzie Bear to Patton to Charlie Brown....
by Mike Saunders, MBA | Nov 4, 2014 | Small Business Branding
Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see? Aside from using the major search engines, your potential customers are also using...
by Mike Saunders, MBA | Aug 14, 2014 | Small Business Branding, Small Business Marketing Ideas
UPDATE: Within 24 hours of posting this on Linkedin, the article received almost 1,000 views and 150 likes! Take a look https://www.linkedin.com/today/post/article/20140707233136-191999577-attitude-branding Aside from the most common brand marketing strategies, there...
by Mike Saunders, MBA | Aug 6, 2014 | Small Business Branding
The keys to marketing a brand are consistency and making an emotional connection. Your brand needs to be consistent so that it delivers the same message and customers feel you’re a company they can trust. In my Marketing MBA curriculum I learned that this is an...