by Mike Saunders, MBA | Aug 24, 2015 | Small Business Marketing Ideas
Before you can select from all the marketing tactics available to you, you need to understand the process your customers go through in making a buying decision. What they’re thinking and feeling at each stage is what will help you determine the best way to reach your...
by Mike Saunders, MBA | Jun 24, 2015 | Small Business Marketing Ideas
It’s important for marketers to study basic psychology because most buying decisions are motivated by the needs of Maslow’s hierarchy, which are psychological. People are rarely motivated to buy because of the basic needs of survival, such as hunger or the...
by Mike Saunders, MBA | Apr 16, 2015 | Main Rant, Small Business Branding
“There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success. But with time, energy, and determination you can get there.” ~ Darren Rowse, Founder, Pro Blogger The idea of using psychology as a way to persuade customers to...
by Mike Saunders, MBA | Mar 14, 2015 | Main Rant, Small Business Marketing Ideas
We’re going to talk about the attraction marketing strategy. We’re going to develop sales messages that magnetically attract the perfect costumers. In this module, we’re going to discover the easiest and quickest way to motivate the right type of prospect to your...
by Mike Saunders, MBA | Mar 7, 2015 | Small Business Marketing Ideas
“If history were taught in the form of stories, it would never be forgotten.” ― Rudyard Kipling, The Collected Works Stories are a major part of human life since the dawn of human existence. As soon as early humans developed the ability to speak and...