Are you a Chiropractor or Chiropractic practice owner who wants to (check that….MUST) grow your practice in 2017?  OK hold-up, I gotta make sure you are with me on this: I mean a “Burn-the-Boats” DESIRE to CRUSH it and grow your practice in 2017!

Ever wonder why some chiropractors get paid TWICE as much as you for the SAME treatment plans…and CONSISTENTLY grow their practice by bringing in 3x as many new patients a month as you?”

OK let’s face it, you know how to totally and completely transform the lives of your patients, right? Then why can’t you take your practice to the next level?You see other chiropractors doing it… (and probably selling a program teaching how they do it, too!

Don’t you HATE seeing all the hype of these “systems” where they promise you the world….heck, they probably are all true and accurate, but the real issue is that there is so much included in the system that you get OVERWHELMED just reading about it….and you know you’d never implement it all if you bought it…plus in the wee corners of the back of your mind you wonder if they are only successful because of their “guru” status and following they have built over the years, am I right?!)

o          How would it feel if YOU were the Chiropractic expert in your local area that people seek out for help?
o          What if you get calls from journalists to quote YOU in a story they are working on?
o          Do you think being asked to speak in schools and corporate events on your treatment methods would help build your practice?
o          Would you like to see how to turn on a switch to generate a stream of new patients so you never have to think about a new patient again?
o          What about tripling your new patients by attracting more families using a super-unique secret weapon?

Hi, my name is Mike Saunders and I am an Authority Positioning Strategist specializing in helping Chiropractors crush their competition by being seen as the “go-to” expert in Chiropractic care in their local market.

Wanna Hear a SECRET?

Here’s the Truth about Growing your Chiropractic Practice. (you won’t hear this from the so-called expert practice builder systems out there either)

But 1st -wondering what the heck the deal is with the “Burning Boats” pic? (if you have heard this story, Shhh…don’t spoil it for the others) as Andy Andrews describes in his talk on his website and YouTube:

“In February 1519, Hernando Cortez set sail on the final leg of a voyage that was to take him from Cuba, a stopover, to the shores of the Yucatán. He commanded 11 ships, with more than 500 soldiers, 100 sailors, and 16 horses, bound for Mexico to take the world’s richest treasure.

The precious jewels, gold, silver, and sculptures sheltered on this limestone peninsula had been hoarded by the same army for over centuries. But, with only 600 men — none of whom had availed themselves with protective armor – conquering an empire so extensive in its territories could only be undertaken by a man with a death wish.

Cortez was well-aware of this fact.  And it was for this reason, that he took a different approach when he landed on the land of the Mayans.

Instead of charging through cities and forcing his men into immediate battle, Hernando Cortez stayed on the beach and awoke the souls of his men in the form of an emblazoned speech that would only just be 3 words in which Cortés’ murmured, that would change the history of the New World.

As they listened, Cortez leaned in and said three simple words that changed everything: Burn the boats.

It was a decision that should have backfired.  Because if Cortez and his men were on the brink of defeat, there wasn’t an exit strategy in place to save their lives.  Remarkably though, the command to burn the boats had an opposite effect on his men because now, they were left with only 2 choices — die, or ensure victory.

We know today, how Cortez’ decision to burn his boats panned out.  Hernando Cortez became the first man in 600 years to successfully conquer Mexico.”

So what on God’s-green-earth could this have to do with growing your Chiropractic practice?   I know, I feel ya’

You will succeed in 2017 (and beyond) when you finally stop looking at all the new sales and marketing courses that catch your attention-you know, the “shiny objects” that promise you the world.

You will succeed with a FOCUSED mindset and implement proven strategies!

OK, so… why should you listen to me, right?

I’m not a D.C. and don’t play one on TV (hey that rhymed!)

Here’s why:

I grew up in Virginia and remember the financial struggle my parents dealt with after losing their home in foreclosure because of a bad business deal my Father’s boss put him in.

We went to live with my Grandparents in their basement apartment (UHHHGG), it was nice enough with a kitchenette, bathroom and 1 bedroom. This was pretty-tight quarters with my parents and sister; …and I kid you not, since there was not enough room, I slept in the workshop. Right next to the lathe and workbench!

I didn’t realize it them, but this time in my life really made me realize that I would do everything I could to keep this from ever happening to my family.  (I have a Wife and 4 kiddos) Looking back, it actually was a motivating experience!

After college, ultimately I spent 11 years in the mortgage banking industry and CRUSHED IT! (As a matter of fact, I achieved many awards and trips and even was the #1 Producer in the entire country 2 years in a row for the major financial institution I worked for…BOOO-YAHH!!)

But then…the “Credit Crisis” hit our economy in October 2007, and my income dropped bad… not just trickled down….TANKED! It became clear to me that business would never be the same and I decided to get my MBA in Marketing to re-design my life and career. After many ups-and-downs, I emerged with a new-found tenacity that cannot be broken!

In just a few short years of applying what I now know as “Authority Positioning”:

o          I am the author of 5 books and just released my Amazon Bestselling book, Authority Selling™
o          I am a contributor to The Huffington Post
o          I am an Adjunct Marketing Professor at several Universities
o          I’m a member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business and Career Coaches.

As an Authority Marketing Strategist, I help entrepreneurs & business owners build their Authority and Expertise to enhance their Competitive Advantage and crush their competition with my proprietary 3 Hour Authority™ System.

The result is a spectacular Authority Positioning Portfolio™ which is the solution for opening more doors to closing more business.

So, I ask ya’: Are you a business owner? If you own your Chiropractic practice you are!

Are you an entrepreneur?  Even if you don’t own your own chiropractic practice, you ARE!

Why does this matter? Because no matter where you “hang-the-shingle”, you are building the BRAND of YOU!

Here’s the deal:

Research demonstrates that two powerful forces are at work in your prospective patient’s mind before choosing a Chiropractor:

  1. Milgrim’s Law: The marketplace will blindly believe the words of an expert.
  2. Zipf’s Law: With limited time and opportunity to experiment, your ideal patients intentionally narrow their choices to those who are on top.

YOU need your practice to be seen on top and YOU must be seen as THE Expert. Period.

Got a second for a quick story?

So a few months ago I get an email from a chiropractor who saw some of my marketing online and they wanted to schedule a call (they are a Husband and Wife Team). On the call, after some initial chit-chat, I asked them what made them decide to spend time with me, and d’ya know what they said?

“Because in the package you were promoting, we saw you use every element in your business, in real-life; before we even called, we Googled you and we absolutely loved that you practiced what you preach. We knew we could trust you!”

Drop the mic!

They obviously came onboard and I started working with them 1-on-1 and after just a few weeks and only a few hours of their time, I created for them a powerful Authority Positioning Portfolio™.

They discovered that with just a few easy additions to what they already were doing, results came fast; they learned that credibility brings with it great opportunity!

A few weeks later I got a totally awesome email from them exclaiming how they had 2 incredible experiences (so far) because of the work I was executing for them.

First, a brand new patient that they got, said she chose them because she saw them all over Google and in the media; second they became in DEMAND by getting invited to speak at a high-profile event that they had tried and tried to get in before with no luck…. but now they got booked on the podcast show!

Here’s what they had to say about my work with them:
“Your spiritual leanings help me feel a little less pressure. I just wanted to thank you for being a peaceful place for us. You mean a great deal to us by giving us hope. We think we are so close to phenomenal success, so thank you very much for helping us open closed doors!!”

So here’s the deal: I can do the same for you, and I’d like to offer you my “Chiropractic Authority Positioning Portfolio™ Blueprint” (no cost or obligation)

Wanna take me up on it?  If so, head on over to

There, you’ll be asked to enter your name and a valid email so I can send you a free 71-min video that was filmed by a professional video crew from a live workshop I did for the Colorado Chiropractic Association.

The video will show you how to easily develop your:

o          Authority Positioning Platform
o          Authority Positioning Portfolio™

This video is totally awesome & VERY content-rich- so be ready to take notes!

(And don’t worry, it’s not set up as some fake webinar where you have to choose a time that may-or-may-not work for you schedule…where you’ll forget to attend anyway because you schedule BLEW UP, right!)

Once you enter your email you’ll be sent immediately to the video. Simple.

My goal is to give you massive value multiple times to earn the opportunity to even talk with you on the phone! (I learned this from Bob Burg, International Bestselling author of “The Go-Giver” who I recently interviewed on the show I host on Business Innovators Radio Network)

Anyway, after you watch the video, you’ll see exactly how to be the Chiropractic expert in your local area that people seek out for help!

Then I”ll send you short little case-study videos every few days that teach you about: Brand Boost, ZMOT, Authority Positioning Assets and how to build your Authority Positioning Portfolio.

Sound good? Thot’ so!

Heck, if you took the time to watch these videos a few times, took great notes and carved out the time to implement what I teach you….you could execute this in your practice and build the strategy to generate a steady stream of new patients so you never have to think about a new patient again!

So these case-study videos will be VERY educational.

See ya’ over there!

Remember the video is not like most you see out there…it’s me speaking passionately, and in greater depth, about everything I just told you in a live workshop in front of an audience.

Don’t worry: if you’re not feeling it, there’s an “unsubscribe” link at the bottom of every email I send. Click it and you’ll never hear from me again.

But consider the upside of opting-in: You’ll see, in real-time, what’s working to grow and scale your Chiropractic practice by easily building your Authority and Expertise.…it might be worth a looksie!

Remember a few weeks ago when you and your CPA or accountant went over your books for the month?

Are you finally “sick-and-tired-of-being-sick-and-tired?

o          sometimes you get a queasy feeling in your stomach seeing patients because you know you need more of ‘em to be able to pay your bills? (and Geez-Louise….let’s not even mention feeling pressure about your chiropractic college school loans payment! OOPS, guess I just did!)

o          when you look in the mirror, do you see untapped potential and wasted opportunity because at work you feel paralyzed and avoid doing the things you KNOW would be beneficial, but you just feel so overwhelmed?

o          Do you feel you are so close to BOTH going under-and at the same time- breaking through to taking your practice to the next level?

Guess what?  You are normal. Whew, that takes a load-off, huh?!

o          Have you tried several of the highly-recommended chiropractic business-growth programs but never fully committed to them?
o          Tried social media marketing? Online advertising? Dinner events?
o          Thought about a 100% new website design?

The traditional chiropractic industry experts will tell you to do newspaper & radio ads, billboards and pamphlets and waste money on online and social media ads (let’s not even talk about the big time & energy SUCK….going to chamber of commerce networking events!)

THIS ENDS NOW!  Are you with me?  Decide to SUCCEED!

o Remember, the cool thing is that I don’t sell the “Complete Chiropractic Practice Builder System” or whatever… there are other great consultants that do that. (plus- you’re not ready for that anyway, right? They probably are all great, but the real issue is that there is so much included in the system that you get OVERWHELMED just reading about it….and you know you’d never implement it all if you bought it!)

I will give you SIMPLICITY and Proven Steps to Follow. Period.

Bottom line: if you want to take the time to go through my video trainings, you can learn how to become the Chiropractic expert in your local area that people seek out for help. I want you to see that when patients seek you out for your expertise, they can stay with you TWICE as long (and longer) and you can easily get higher fees for your packages.

Focusing on Authority Positioning ALONE is the key to taking your practice to the next level.

If you’ve read down to the bottom of this “rant”, you’re probably exhausted…sorry! Actually, no I’m not!

I strategically took you through an emotional journey to bring to your attention that growing your Chiropractic practice can be done- and done in a new unique way that no one is talking about out there!

Now….for fear of tippin’ the ‘ole apple cart: Would you like to learn about a really cool “Family Patient Growth” Chiropractic Practice Builder?

Taking Chiropractic Authority Positioning to the next level, I’m launching a super-awesome invite-only  project where you could be featured as a contributor. It’ll give you the key to be able to get invited into local schools to teach kids about fitness and health (with a chiropractic focus, of course!)

Why is this important for your practice?

Because you get an “under-the-radar” invitation to talk to a powerful target audience….that your competition can’t access! Can you call up local schools and ask to come in and speak to their assemblies of kids about chiropractic topics?


Even if you could…the kids would be bored to death!

But I have a proven solution that unlocks this opportunity to get into schools and organizations….and the kids will LOVE your talk!

Think about it, when you can make connections with the family to show them how your kid-focused treatment plans can help their child do better in school and sports, you have a brand-new revenue stream! Plus, you get the added opportunity to generate long-term patient relationships by treating the kids now, as well as the family!

Take a quick second and go to and get on the list for the “Chiropractic Authority Positioning Portfolio™ Blueprint” NOW before the chiropractor down the street does!

OK, I’m out!

Mike Saunders, MBA | Authority Positioning Strategist