By employing a Stay in Touch system with your customers and prospects you will be able to remind them of the various services you offer! The easiest and most cost-effective way to do this is with an email newsletter.
Here are the 2 we recommend: Aweber or Constant Contact. There is tremendous power in offering a piece of educational content on a landing page (we use LeadPages) that would be of utmost interest to your target audience. They enter their email to download it and the automated followup series you set up in Aweber delivers a sequence of emails to them to educate them and encourage them to take action and call you or buy. Then each month you can send out a monthly newsletter to everyone with snippets from your blog posts (you DO blog right??) or company updates, trivia contests etc.
Do you have an automated way to develop relationships with your customers and strategic alliances? Do you get referrals “by design” rather than by accident? What if you could employ relationship marketing with just a few mouse-clicks where clients and prospects receive a physical greeting card in their mailbox after speaking with you…with your logo and custom message! Or a New Client welcome package delivered to their home or office with gourmet coffee or candy? Even more exciting, never forget a birthday or anniversary again because the system sends you a reminder 2 weeks before the date so you can log in and send a personalized card!
Click here to see how to get more referrals