by Mike Saunders, MBA | Jul 14, 2017 | Small Business Marketing Ideas
This is the third in our series discussing the value to your business of establishing a reputation as an expert, authority and thought leader by building out your Authority Positioning Portfolio.™ The first and second looked at the ways increasing your visibility in...
by Mike Saunders, MBA | Jun 5, 2017 | Small Business Marketing Ideas
As announced about my series for Forbes, this series of articles considers the business value of being viewed as an expert in your field, from peers giving greater weight to your opinions to consumers being more likely to purchase your products and services to...
by Mike Saunders, MBA | May 8, 2017 | Small Business Marketing Ideas
Being viewed as an expert in your field will help you achieve your business goals. Peers in your industry will give greater weight to your opinions, consumers will be more likely to buy your products or use your services, and you’ll be more visible in your market...
by Mike Saunders, MBA | Apr 7, 2017 | Small Business Marketing Ideas
The corporate world is getting more and more competitive. C-Suite executives and sales professionals are seeking to find viable ways to get ahead and differentiate themselves. Sometimes the answers are clear-cut to build ways demonstrating their competence and show...
by Mike Saunders, MBA | Mar 21, 2017 | Small Business Marketing Ideas
Are you a Chiropractor or Chiropractic practice owner who wants to (check that….MUST) grow your practice in 2017? OK hold-up, I gotta make sure you are with me on this: I mean a “Burn-the-Boats” DESIRE to CRUSH it and grow your practice in 2017! Ever wonder why some...
by Mike Saunders, MBA | Jun 2, 2016 | Small Business Marketing Ideas
No matter how close you might get with your interviewees, you should always maintain a high level of professionalism. Being professional will help ensure that the interview goes smoothly and you both feel like you’re getting the value you need out of the...