Social Media Consultant

Social Media Consultant

Excellent post from the Brian Solis blog! I teach marketing at 4 Universities and the 4 P’s is a strategic marketing concept….the “5th P” being People is powerful! As a Social Media Consultant, I teach my clients the same concept

There are no stronger or truer words in the business world: your people are your product. It sounds so simple, yet time and time again, companies make decisions and take action without including the pieces that make them whole. You are the sum of your parts. With the support and influence of your people, you can accomplish anything at a company.

So at a large company like ARAMARK, we knew right away that the first step to successfully becoming a social business was through our people. We created a center-led Social Media team that, among other things, is responsible for developing tools, training, and resources to help our businesses accelerate their social media strategies. But above all else, they are tasked with championing the social media effort for the whole organization and leading a Center of Excellence that empowers our employees to leverage social media into the way they do business.

Unless our people integrate social media into their work lifestyle, we will never become a true social business. We had to work with others from around the company or socializing these concepts would be comparable to shouting in the Grand Canyon, an echo only heard by us.

ARAMARK’s multi-business structure makes for a natural hub-and-spoke model to spread the message and ideas of social media. We created a social delegate team, made up of individuals from each of our businesses and functional groups. Delegates were tabbed as the designated leader for social media in their business area, helping build the social media strategies and manage the communication and activity for the field. Early on in the build, we made sure the team had vertical depth by including functional area delegates, who brought perspectives from groups such as Legal, HR, and Communications.

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Social Media Consultant