We know we will need to test our various landing pages for many things. The problem is that most of us haven’t yet learned not only what we need to test for, but also how to do it.
Testing is far and away the most effective way to help improve conversions, which means money. Testing your landing pages needs to be embraced in the most loving way possible, for it can prove to be the difference between success and failure in both individual campaigns and even your entire business.
Let’s take a peek at some of the items that ought to be tested on your landing pages.
What you should test on your landing pages
Your headlines – Crafting just the right message in your landing page headlines is critical to their success. It can often be a matter of only a word or two, so test carefully.
Colors and styles – Don’t think you have to match your website colors and styles precisely, but rather adapt the style to the item being offered. Understand the psychology of color, and its effects on consumers, as this will drive more decisions than you know!
Images and Videos – Be sure that your images and videos are right for the page. Often a jarring image or video used out of convenience has the exact opposite effect than you had intended.
Your sales copy – One of the harder elements to test, it is hands down one of the most important. Setting just the right message, at the proper length and tone is essential for success. This requires testing!
Test your prices – This is an easy one to figure out, and you’ll find no better way to set the right price than by testing on a live audience.
Terms – Sometimes your terms will need to be tested out, to see if there are any stumbling blocks. This can be especially true in higher priced offers.
Call to action text and buttons – The text on your buttons as well as the shape and color of the buttons themselves are items you should test. Certain colors and text are more compelling than others, so test this item carefully!