by Mike Saunders, MBA | Mar 15, 2016 | Small Business Marketing Ideas
The survey instrument is one of the best and easiest ways to elicit data from your customers that you can use right away. You can obtain a great deal of objective and quantitative information, and it’s easy for your customers if you create your survey in the...
by Mike Saunders, MBA | Mar 3, 2016 | Small Business Marketing Ideas
Recently I was interviewed on Lance Tamashiro’s podcast on the topic of Reputation and Authority Positioning Listen to the interview Transcript: Lance Tamashiro: Hey everybody, welcome back to the Lance Tamashiro show. I am glad that you made it here...
by Mike Saunders, MBA | Feb 26, 2016 | Small Business Marketing Ideas
To start, you’re going to do a bit of analysis on your own and then figure out how to best interact with your customers in order to gather data. By the time you’re finished with this module’s learning activity, you’ll be ready to start...
by Mike Saunders, MBA | Jan 26, 2016 | Small Business Marketing Ideas
Whether starting a business or trying to grow and expand your existing business, there is a great deal of research involved. The most successful business owners understand the importance of staying on top of industry trends and keeping an ear to the ground at all...
by Mike Saunders, MBA | Oct 23, 2015 | Small Business Marketing Ideas
Honest, ethical marketers use psychology to influence decision-making based on what customers truly need, not what they think the customers need or what they want the customers to need. This is the key difference that separates the good from the bad, but it’s...
by Mike Saunders, MBA | Sep 24, 2015 | Small Business Marketing Ideas
There are many psychological principles that marketers and advertisers routinely use in order to choose the most effective marketing tactics to reach their customers. In this module, we’re going to explore the most common of these, along with a few examples of...