by Mike Saunders, MBA | May 23, 2016 | Small Business Marketing Ideas
If you want to give a good expert interview, you need to know how to communicate well with your subject. If you’ve taken the time to build a relationship with your subject already, this will make communication easier. Here are a few communication tips...
by Mike Saunders, MBA | May 20, 2016 | Small Business Marketing Ideas
Jim: Our session is on branding and this was going to be a joint presentation between Mike and I, but I was telling Mike yesterday that for one of the first times as I was getting ready he said, “Well, what are you going to talk about?” I said, “I don’t know,...
by Mike Saunders, MBA | May 9, 2016 | Small Business Marketing Ideas
If you want to take advantage of influencer marketing and leverage the huge followings of leaders in your business niche, the first step is to find them. Here are some great ways to discover who people in your niche listen to. Recognized Authors Look for authors of...
by Mike Saunders, MBA | May 2, 2016 | Small Business Marketing Ideas
Influencer marketing means using celebrities, experts, big names, and other well-known people in your niche to promote your business to their audience. It’s a new style of online marketing that brands and companies are using to expand their audience and...
by Mike Saunders, MBA | Apr 5, 2016 | Small Business Marketing Ideas
I recently gave this talk at a Christian business entrepreneur networking meeting Video transcript: Jim Barthel All right. Mike Saunders is going to be teaching on the power of a good name. I think many of you have known Mike. He’s spoken here several times. Mike runs...
by Mike Saunders, MBA | Mar 26, 2016 | Small Business Marketing Ideas
Once you have your survey and interview questions ready, you’ll want to decide how you’re going to analyze and use this customer data to create profiles. Most survey tools will give you access to your data reporting and results of your survey after...