The current recession is causing a definite shift in consumer behavior. During the boom years of the past decade, we saw a huge number of small startup businesses trying to compete with the big boys. Many of these websites have gone local to global in a very short space of time, thanks to their prices. Before the recession web users searched out the best price for the products they wanted, now they look for the best brands that will still be there when they need them if something goes wrong. But business are losing the battle against the recession every day, many of them most likely leaving customer orders unfulfilled, thus consumer confidence is at an all time low. What does this mean? well it means that all of those bargain hunters are returning to the big brands that they recognize, even if that means spending more money, because they don’t want to take the risk.

With the recession causing people to lose their jobs, some have looked to the internet as a portal for their salvation, but starting their own business.

I think that underestimating your companies branding is as detrimental as not having a website at all. You brand and logo are the first things that your future customers see. This is your window to the word, it says everything about you and what you stand for in the blink of an eye, it needs to be right. But it’s so often the case that startup owners put off paying professional logo design in the initial stages. They think “wait till I get a few more customers, then I can afford it”. So what they do is, try to knock one together in paint or get a mate down the pub to create one. Lots of companies merely go for free options such as clipart and templated designs that look cheap and unremarkable.

This is a big no-no. You need to look like a professional organization that’s in it for the long haul.  In these anxious times the image of stability and reliability is more crucial than ever. You also want to avoid looking like a very small business, even if you are one. So, these days online customers are looking back to the bigger brands or at least who they deem to be the big brands. So basically, these days users care more about who a brand is and less about what they are, a good brand is much more likely to be recommended to friends than one that consumers are less sure about.

The fact of he matter is. Bankruptcy will hit around half small business very early on in their life, usually within two to three years. Badly planned marketing strategies are thought to be the main cause of most websites decline. A custom logo design helps you create the right image for this marketing to succeed. So do yourself a favour – start looking at some sample logos in your industry and see what the successful ones have in common.Find yourself a professional designer who can carve out a unique identity for your brand and ensure its success in such a stormy climate.

Tweet This Post