It’s been simmering below the surface for years and now this power shift has finally boiled over into simultaneous national recognition.   

Like Goliath being slain with a lowly slingshot, the mainstream media (in the form of Dan Rather) came to the undeniable realization that they were no longer in control of information.

Within 30-minutes of that now infamous TV special on “60-Minutes II” broadcast bloggers were digging into the facts and questioning the validity of what had just been presented by the 42-year broadcast veteran. In less than one week, CBS admitted it could “no longer vouch” for the memos. And just weeks after the election, Rather announced his retirement and the blogosphere won another victory.

No matter what your political affiliation is, this incident is one very public example of the power of blogging. Blogging is quickly accelerating into a steeping, sloping growth curve of popularity and application. ABC News selected Bloggers as “People of the Year”, and Merriam-Webster declared “blog” its “word of the year.”

Putting the power of blogs to work for your business can have more an impact than you can imagine… and it’s easier than you might think.

It puts the power of information and the impact of influence in the hands of the “average Joe”. It makes instant publishing a reality regardless of your technical skill level. And it’s a business growth tool that the savvy small business owner can no longer afford to ignore.

The world’s oldest, most effective form of communication and marketing on steroids!

So why is blogging gaining popularity so quickly?  What’s the attraction?  And why is it so darn powerful?

The answer is quite simple when you consider history and human nature.

Blogging is an unstoppable technological force that exponentially multiplies the world’s oldest, most favorite, and most trusted form of information sharing — word of mouth.

Think about it.  Who do you trust the most to give you advice, recommendations, and information about opportunities, purchases, or choices?

If you’re like the vast majority of people, it’s the opinion of someone you know and trust. Someone who you feel is just like you. That type of trust comes from personal communication, social interaction, and the joining together of like-minded individuals.

Blogs and the blogging community deliver all that — and more.

Now is the time to master business blogging and put it to use for you! Do it before other proactive business owners step into your ideal niche and muscle you out of this primetime opportunity.

You can learn more about blogs and business blogging in particular by clicking here!

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Taking the Advantage of Backend Selling 

It’s odd that many companies don’t focus on building a database and taking advantage of backend sales.

There are, of course, countless examples of the value of building databases: Google, for instance, bought Youtube for $1.6 billion. It is extremely important to maintain and update your database to let your clients be aware of what special promotions you are offering and to keep them forever aware of the existence of your business. Having a good relationship with a large clientele is one of the biggest assets of any business in these consumer-oriented times.

Besides, though most companies focus on front-end sales, the backend is where the most money is to be made…..let me say that again….the backend is where the most money is made!

Your database means you can constantly market new products to your clients, allowing them to effortlessly upgrade, and expand your business further.

Backend sales are all about adding value to your clients’ purchases and persuading them that their main, front-end purchase would be much improved if supplemented by a number of backend purchases. If you market your backend good well enough, you can make a large profit even while seemingly offering the front-end product at a much cheaper price than other businesses.

For instance, let’s suppose company A purchases Toyota Camrys at $18,399 and sells them at $17,999. Company A thus loses $400 on the front-end sale. Meanwhile, other companies, which also obtain the cars at the price company A does, sell them at, say, $18,999. These companies thus technically make a profit of $600.

As people are more likely to purchase cars from company A, the others may justifiably complain that they are losing customers, and wonder whether the owners of company A were procuring cars at a lesser price.

Of course, company A, not being a charitable concern, is in fact making a profit. What company A is doing is concentrating on backend sales. Numerous extras, which would normally cost, say, $3,000 dollars are being offered with the car, for an extra price of, say, $1,400.

 In this way, company makes a profit of $1,000, instead of suffering an apparent loss of $400. In addition, they can offer special discounts on finance, say 4% instead of 6%. This enables company A to build up a loyal clientele and ensure that the customers poached from other car dealerships would not be poached back by them.

You, too, can utilize backend sales and databases to make large profits.

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The point is, you need to blog! (and it only takes 10 minutes every other day to kep it filled with great content for your readers)

Remember that you need to create a sense of community with your readers! This is vital to learn what THEY need, it’s not all about you!

Take a test drive of a couple blog systems out there, and then check out the Blogging System at Blogi360 by clicking the link here and see where it leaves all others in the dust.

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