So when is  the “best” time to send your email messages by autoresponders ?

• Deliver themselves only during the days and times you want.
• Avoid days and times that don’t work for your subscribers.

Throughout most of the history of email marketing, this sort of focused delivery scheduling was only available for broadcasting – not for autoresponders.

That’s about to change. To learn how, watch this video or read on.

Send Windows Make Your Autoresponders Smarter

Today, we’re excited to announce that you can deliver your automated follow up messages during the days and times you’ve determined to be best for your subscribers.

To see Autoresponder Send Windows in action, watch the short video below:

As you can see, you can easily choose during which days, and times you want your autoresponders to go to your customers and prospects.

And when you opt to use the geographic awareness, we’ll automatically adjust delivery to each subscriber’s time zone – no matter where they are in the world, if you tell us to deliver your follow up in the morning, that’s when we’ll send it to each person!

How Can You Use This To Make Your Email Marketing More Effective?

A few ideas:

• Look at when subscribers are opening your emails and/or clicking your links (the Opens over Time and Clicks Over Time reports will show you this) and adjust your send windows so your messages stand out at the top of the inbox during those times!
• Run a weekend sale – schedule one of your follow ups to only send on Friday mornings!
• Are there certain days and/or times that you know are bad for your subscribers? Use send windows to avoid sending during those days/times!

Learn More About Autoresponder Send Windows

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Backend Sales and Email Marketing

You may have scored an early deal from your ecommerce website and want to step up your marketing initiatives to drive home the advantage, and expand the base with more new customers.

Now, while it is indeed desirable to keep a lookout for new opportunities to grab customers, you must take care that you don’t lose your old customers who have actually expressed faith in you and your product by purchasing it. With email marketing you can secure for yourself backend sales numbers without too much new investment on advertising.

But you may ask, how can one expect email marketing to be effective, given the pervasive antagonism amongst email users towards spam? The answer is simple—what is called opt-in emails in marketing jargon. In this variant of email marketing, the person gives you permission to send you advertising emails.

One simple way to secure this permission for your website is to offer some kind of freebies. Ebooks are known to be popular. But it is advisable that you give something that is related and relevant to your ecommerce website. You could offer one of your cheaper products, which would not only be more appreciated but also a sort of promotion for your brand.

One thing to keep in mind is that you should desist from sending direct product advertisements as many people don’t like being advertised to. What you should do is develop interest through interesting write-ups that will give some background information about your product. You should develop an e-newsletter that can be sent to customers.

You must prepare enough material for a 7-day advertising cycle so that you don’t let the customer slip away, while at the same time not boring him or her with repeat content. You may also wish to utilize an autoresponder service in case you have a very long mailing list.

Email autoresponders, apart from making things more convenient for you, also reduce chances that you will be hauled up for spamming. Paid email autoresponders are known to be more effective than the free ones, and also don’t require you to carry another company’s advertising on your autoresponder as is the case with a free service.

So, the crux of the matter is that in your rush to get more, new customers you should never neglect your old patrons. If you have a useful, reliable product, it is these older customers that will bring you more gains, as they have tested your product and are happy with it.

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Why Is The Money In The Backend?

Today we continue in this series with the powerful technique of backend sales concepts….think of it like this: you already did what you did and spent what you spent to get your last customer….now with proper follow up tools and systems, you can “monetize” that list with backend sales to boost profit. 

The reasons why applying the backend concept in your business can ensure unlimited profit are :

There will be no customer acquisition cost, as you will be selling to customers you have already acquired.

You can cash in on your goodwill… If you have properly established a firm relationship of trust between you and your customer, as general statistics show, about 35% of your customers will purchase from you again.

For example:

Suppose you just made a sale of your product or service:

Assume that the selling price of your initial product (frontend) is $97, while its original cost price is $30. You run an advertisement for $600, which got you ten customers.

Your gross profit will be $670 ($97 X 10 customers) – ($30 X 10 customers), while your net profit will be $70 ($670 gross profit – $600 ad costs) for 10 customers.

Without having applied the ‘backend’ concept, your net profit would only have been $70 for 10 customers. However, if you offer these 10 customers with the backend product or service, which gets sold for $250 a few days later, and 30% of these customers take it on average, you will make another $750($250 X 3 customers). Overall, you will make a profit of $820.

This is an example of how powerful the ‘backend’ concept can prove to be. Even if you do not make profit from your initial sale, you can make it up from your ‘backend’ sale.

The backend concept can really help you to raise your profit margin by several notches. Keep supplying your existing customers with additional product offers, as money really lies in backend sale.

Remember to structure this into your business and the way to accomplish it is to have an automated delivery system to get your marketing messages to your list without having to worry about “who-got-what”. An autoresponder system with properly worded messages works great, and a more traditional approach with a new technology twist is an Automated Greeting Card Marketing System.

Whatever you choose, just get it started!

Until next time….

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Aweber, the industry leader in Mailing List Management, recently announced a complete redesign and the addition of an impressive Email Analytics package.

The new & improved Aweber offers an extensive Email Analytics package. It will tell you who clicks what, where they go on your website once they click the link in your email to send laser-targeted messages to individual segments of your list….can you say FOCUSED MARKETING??!!

New Features include:

• See exactly when subscribers click on links in your message so you can focus on the right time to send your message.
• Send a broadcast only to subscribers who didn’t open or click on your previous broadcast.
• Send an extra bonus offer to people who clicked your last email, but didn’t purchase
• Track sales revenue generated by each subscriber and send emails directly to your highest-value customers
• Send related offers to people who clicked in your last email – or each of your past few emails
• See what pages of your site subscribers go to after they sign up – even if they don’t use an email link to get there
• Segment your non-responsive subscribers and re-engage them (or if you prefer, remove them from your list)
• See which subscribers are responding to your campaigns — which messages they’re opening, which links they’re visiting, and where on your website they’re going after clicking through…

That’s a pretty powerful package, and those are just a few of the new features! Basically the new Aweber system lets you tailor your campaigns to segmented groups of subscribers, increasing your conversion rate and lowering your unsubscribe rate. You’ll be able to develop a closer relationship with your subscribers by customizing the messages that they receive.

So check out the new and improved aweber system today!

You can even take a Free test drive to see what you think!

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