Are you a small business owner or sales professional looking to reduce advertising expenses? And simultaneously increase sales? Create automated marketing followup tools to stay in touch with your prospects until they buy and your clients to ask for referrals.

Watch how my Marketing Coaching System will help you accomplish just that!

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I was guest on a radio show a few days ago and covered the topic of “7 Devastating Mistakes Small Business Owners Cannot Afford to Make in this Economy”

We discussed topics such as: followup marketing, automated marketing tools, email marketing…basically an overview on what a SBO or someone setting up a “Family Business” would need to do without spending a lot of money!

If you would like a copy of the 18 page PDF Workbook I prepared just go to www.FollowupMagic.com and enter your info into the lightbox opt-in and you’ll be given that plus a few other goodies!

Click below to listen.

Play Now:

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Very eye-opening article I found!

Small businesses in the US will not cut spending on most forms of online advertising in 2009, judging by a survey conducted in December 2008 by Ad-ology Research. A higher percentage of respondents said they planned to spend “about the same” in 2009 than planned to change their spending.

More small businesses said they would increase their spending on social networking than on any other format. And respondents were more likely to say they would increase spending in 2009 on e-mail and their company Websites than make cuts on those formats.

The percentage of small businesses who said they did not use various online marketing tactics was high. Well over one-third of respondents said they did not market using social networks, their own Website or even e-mail. 

A lot of small businesses’ marketing efforts this year will focus on lead generation, according to a study conducted in December 2008 by Issues and Answers for the Yellow Pages Association (YPA). More than one-half of responding small-business owners named lead generation as their greatest challenge. Nearly one out of five said lack of ad dollars was the toughest marketing problem they faced. Many respondents said that ROI was the main way they measured success for their marketing tactics

Bottom Line?

Small Business Owners need to install cutting edge marketing tools and systems to reduce their non-productive advertising and increase and ROI.

source:http://www.emarketer.com/Article.aspx?id=1006847

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I just received notification from Ezine Articles that I reached Expert Author Status!

Here’s a link to some recent articles.

http://ezinearticles.com/?expert=Michael_D_Saunders

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