This week in my MBA in Marketing through Regis University online, we continued to focus on the consumer’s decision making process.

The premise for both of these models is that variables such as: awareness, comprehension, interest, evaluation, conviction, etc  are a very important concern for marketers and the major indicators of behavior.

Marketing’s responsibility is to change these variables and move consumers thru the consumer problem solving and decision making stages until they make a purchase. Of course there are a thousand and one ways that we see marketing efforts to accomplish this, but one very easy thing to keep in mind is…be genuine and helpful without being pushy! When you approach a prospect with helpful and educational material that in-and-of-itself will benefit them, you are perceived as someone adding value to their life and business!

Notice in the graphic above that the 1st block is “Attention”. This is critical because there’s so much marketing “noise” out there for our prospects to see that we must find ways to stand out above the crowd. This can involve being creative, this can involve doing the opposite of what your competition is doing….or it can be using such specific knowledge that you have learned from your target audience that your message really “hits home” with them!

Until next week!

Tweet This Post