I was guest on a radio show a few days ago and covered the topic of “7 Devastating Mistakes Small Business Owners Cannot Afford to Make in this Economy”

We discussed topics such as: followup marketing, automated marketing tools, email marketing…basically an overview on what a SBO or someone setting up a “Family Business” would need to do without spending a lot of money!

If you would like a copy of the 18 page PDF Workbook I prepared just go to www.FollowupMagic.com and enter your info into the lightbox opt-in and you’ll be given that plus a few other goodies!

Click below to listen.

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Today’s podcast and blog is on increasing sales and referrals and is a continuation of the series on the Seth Godin book “Meatball Sundae” ….buy it today! (hey that rhymed!)

The takeaway is:

Marketing Tools that work….. Instead of selling to the masses, using tired old marketing (that doesn’t work anyway)….and wasting money and time on INTERRUPTING people’s attention to try to sell them something they are not in the market for.

Stay in such close contact with your clients that they TELL you what they want….and then you provide it to them!

Make it a great day!

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Marketing has changed…..are you willing to change with it?

Today we’ll look at the opening introduction of Seth’s book Meatball Sundae where we’ll learn that New Marketing is making it impossible for a small business owner or sales professional to thrive in the new economy…you either adjust your focus and marketing to synch up with what your customers want, or you will fail!

Seth concludes the opening intro of the book by saying:

“Fourteen trends are completely remaking what it means to be a marketer. And while these trends are transforming organizations that have the right products and the right approaches, they are crippling the organizations that are stuck with nothing but meatballs. Once again, marketing is transforming what we make and how we make it”

Are you willing to change? Are you ready to have your eyes opened to the New Marketing tools that will easily transform your business?

Stay tuned to this series (and forward it to a friend too!) and learn from Seth as I outline the highlights of his book “Meatball Sundae”

Make sure you check out www.SethGodin.com and click on the Amazon box to the right sidebar to order his book!

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