Recently I talked about the importance of being listed in the Google Local Business Directory.  I’d like to share a few additional directories with you that I think are also very important to be listed in.  Please note, you don’t need to be in every single directory that exists, but there are a few that carry quite a bit of weight.

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*If you would like our 14 part Video e-course with the rest of the series, just click the “Home” tab above and request it for free.

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Here’s a short Small Business Marketing Idea you can use every day!

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This podcast covers part 2 of the 7 Devastating Marketing Mistakes that you cannot afford to make in this economic time! Marketing Tips in how to set up automated marketing tools to lower expenses and increase sales!

Don’t waste money on non-effective marketing!

Press Play below and let me know if I can help you in your marketing.

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How to Increase Backend Sales from Your Current Customers

If you are selling a product that is giving you very good profits at the front end, but are making very little or nothing at all from your backend operations, you could actually be letting go of a golden opportunity to make money.

Many smart entrepreneurs out there are actually making a fortune for themselves by catering to the needs of customers for backend products. The top of this list is dominated by information products and some kinds of software applications.

But before we start the discussion, what are backend sales? The frontend sale is the main product you have on offer. Thus, the backend sales are other products that you are able to sell to the customer along with this frontend product.

This is how it works: if a customer has purchased a product on your website and clicks a link to download her product, you can send them thought o another page that makes a ‘one-time offer’ to the customer before they go ahead to their main download page.

There are, in fact, a number of ways to increase your backend sales so that you make more profit. Backend sales are important and in one sense easier because the customer is already buying a product and is in a purchase-friendly mindset to start with, which makes it easier to sell him anything.

This concept of backend sales will also have a bearing on how you develop your main product. You should develop a product that will encourage higher backend sales. While designing your frontend product you should know that you don’t necessarily make only one sale to a customer.

If someone likes your product, they will surely come back. At the same time, just having a backend product does not always mean that it will ring in the sales. The backend product must be related to the frontend you are selling.

One smart thing many businesses have discovered is to offer a small discount on the frontend product if the customer buys one of your backend products along with it. This is tempting to the customer for the savings it will mean, and also the convenience a complete package offers.

Finally, one thing that everyone must do for garnering higher backend profits is to capture the names and email addresses of your customer for follow-up later on. This might sound simple but many people actually neglect it, at their own cost.

So, what you basically need is a little creativity and some initiative to make your backend sales make you more money than you ever thought possible.

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Why Do You Need a Backend Marketing Strategy in Your Business? 

You have tried every trick in the book but your ecommerce website is not being as successful as you expected it to be. This might be because you have neglected a whole area of business—backend sales. In today’s cut-throat business world, it is important to cash in on backend sales, lest your competition overtake you.

Here are a few reasons why backend sales are so important.

First and foremost, it is far easier to sell a product to an old customer than to convince a new customer. According to marketing estimates, your chances of success are eight times higher when you sell to old customers.

This is primarily because these people have used your products before and know how good it is. They are able to see you as a reliable products and service provider whose products embody some value and usability.

So, to succeed in business, you must care for your old customers. While marketing a new product, it is best to start with these older customers as they are not only more likely to buy your product, but will also be more forthcoming about their complaints and comment about it because they are familiar with your brand, know what it stands for and what expectations to have of it.

Also, giving your older customers some preference helps build trust and opens up lines of communication that you never had access to before. Through this, you are in fact showing your older patrons that you are privileging them, which is bound to rebound on your business in a positive manner.

Offering big rebates to your customers on backend products is also known to be an extremely successful ploy that is often used by internet marketing gurus around the world….and if it’s a model that works online then an offline business can get even better results because it’s not often used!

 These discounts give your brand a chance to re-connect with your customers. It also helps revive inactive customers, which is a lot more important than it sounds.

You need to understand early in business the opportunities an inactive customer offers you. These customers, while they might not be buying anything right now, have in fact bought and used and appreciated your product before, and are in fact only a phone call or an email away from resuming their business relationship with you.

If these are not big enough reasons to get you to understand the importance and worth of successful backend marketing, then nothing ever will. Continuity and a fostering of long-term business relationships is an integral part of a successful business venture.

Your business cannot start and end with just one product. You need to keep providing your customers with new solutions and added benefits to keep your business booming.

So how can you best take care of your old customers and communicate backend offers to them?

Automated email responder system

Automated Greeting Card System

Video Postcard System

Teleseminar System

If you would like to discuss how I use these systems and how I can help you achieve great results using them in yours too just make a comment below and we’ll connect!

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