Conversational hypnosis or NLP Hypnosis has one of those eery rings to it. The term sounds like you’ll be putting someone under your spell. This isn’t exactly the case. Conversational hypnosis in its basic form is telling stories. Now there are more advanced methods, far too many to go into in this post. The point is, to have you prospect buy something from you, they have to imagine owning it already. The best way to do this is to tell a story.

The last time you read a good book, was it the words on the pages that engrossed you? Of course not. It was the images and feelings the book evoked within your mind. Even though you knew that what you were reading was not necessarily fact, the critical factor of the mind shuts down so you can experience the story. The human mind thinks in pictures, sounds, and feelings. When you read a good story, in your mind, you are actually living what you are reading. You experience in the first person all that is going on with the various characters of the book.

Remember the last time you went to the movies. I bet something happened in the movie that was absolutely not realistic. Yet still you played along and enjoyed the movie. Am I right? Well somebody out there, and you know who you are, the guy or gal who counts the number of shots being fired out of each type of gun. The wannabe physics expert who likes to tell you how that move somebody did just broke all the laws of Newtonian physics. Well these people, thankfully, are in the minority.

For sake of brevity, let me give you one other conversational hypnosis or NLP hypnosis technique. This is known as the command tonality. Now most people are aware that when a person raises their tonality (makes their voice higher) at the end of a sentence it makes it sound like a question. If you haven’t noticed this just pay attention to people speaking and you’ll notice it immediately. Conversely if a person lowers his or her tonality (makes their voice lower) at the end of a sentence this is a command. Just imagine your mom saying, “Go do the dishes, RIGHT NOW,” with a downturn of her voice on the “RIGHT NOW.”

What do you think happens when you ask a question, but don’t use the question tonality? Instead you happen to use the command tonality at the end of the question. That is where the magic occurs. Give it a try the next time you are closing a sale.

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Click below to listen to this 50 minute Podcast I conducted about a month ago on:

7 Devastating Mistakes You Cannot Afford to Make in Today’s Economic Crisis.How to Use New Marketing Strategies to Not Only Survive…But THRIVE in This New Economy! 

With both statistics and marketing data, Mike will not only expose the problem, but also the solution with specific strategies to dramatically increase your chances of getting more business from your current customers as well as from new prospects!

Learn action items unknown to 80-90% of all small business owners do not know! 

Play Now:

 Small Business Marketing: How to Use New Marketing Strategies to Not Only Survive...But THRIVE in This New Economy [50:23m]: Play Now | Play in Popup | Download (34)

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Outsource your marketing to a “Virtual Marketing Department” and set your mind at ease

Outsourcing has always had the good and the bad associated to it, but the success of outsourcing all over the developed world has proven beyond doubt, that the volume of the pros associated with outsourcing overpower the cons to a great extent. Latest in the field of outsourcing is the concept of “virtual marketing departments”.

Wondering what these are? Well, just like any other outsourcing job, virtual marketing departments take care of all your marketing needs and strive to make your startup/established business a success in the online world. Right from branding to developing market strategies and getting leads and tackling the media etc., these departments know all the tricks of the trade and the best part is that they help you save a lot of time that you otherwise would have wasted on doing each of these things on your own.

You might put a question to me at this juncture- why outsource when I can hire people and see them formulate plans in front of my eyes? Well, I understand your apprehensions about outsourcing your marketing job to a third party virtual department, but in doing so, you are entitling yourself to a hoard of benefits. First up, you don’t pay these virtual departments on an on-going basis. Rather, you pay them only for the work they do. On the other hand, if you had a dedicated marketing system set up for your company, you would have had to pay them a fixed salary and compensation packages, irrespective of the kind of work they are doing. In outsourcing, therefore, you tend to save at least two quarters worth of money that you would have paid your local marketing department.

Besides, you would also have incurred the cost of setting up the office, telephone connections, travel alternatives etc. for your dedicated marketing department, while this is not the case with virtual marketing departments. Virtual departments have their own infrastructure set up and all you have to do is pay them and put your idea across, without worrying about anything else. So, what are you waiting for? Just outsource your work to a virtual marketing department and give yourself complete peace of mind. Contact us today to get this started for your business!

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When the Internet started out in’97, it was naturally vulnerable to abuse. Those who created it had yet to perfect it while dealing with the unknown. Nobody exactly knew how such technology would make it outside where people would be using it. When search engine optimization and its benefits first came to public knowledge, it was automatically explored and practiced by businessmen who believed it was the solution to their classic problem of poor Internet visibility which automatically translated to poor sales.

Of course, the Internet itself was technology and its advantages had to be exhausted if it were to serve man significantly. Since the only way to improve site performance was to make it turn up on results pages, seo experts toyed with all sorts of ideas on how to beat these engines’ algorithms and actually have their sites landing where they wanted them – at the top of a search engine ranking page or SERP. This became a fight among programmers who were commissioned by site owners to crack the formulas that the engines used in indexing pages. By this time, spammers were born.

Search engines used so called “spiders” to pick up information for each web page on the Internet so it would know which sites to display on its search results. When an search engine optimization submission expert knew exactly what keywords to use in his meta tags, he site had a great chance of getting a good ranking.

On the other hand, as the Internet had yet to be perfected back then, spammers bombarded their content with all of these keywords even if they started to diminish the quality of their sites. In other words, search engine optimization then was simply about overstuffing your information with search spider-friendly words and working HTML magic to be able to beat the engines and competing sites.

Today, old-school seo just wouldn’t work because search engines have become smarter and better at spotting black hats. In fact, when content is detected to have a higher keyword density than allowed, the site is simply skipped by the spiders, hence, burying the site down into the deepest pits of search engine results. In worst cases, it is simply barred.

Nowadays, some web programmers still attempt to crack the search engines’ algorithms in indexing pages but none has, so far, succeeded. In fact, a more holistic approach is now being used for evaluating sites with deeper aspects of seo marketing such as competitive analysis, copywriting and copyediting being factors in a site’s possibility of getting good Internet visibility.

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We all have different motivations for doing things. Sometimes we’re motivated by something we’re moving toward and other times by something we’re moving away from.

One person might start a business because they hate their job and don’t want the restrictions imposed upon them by a boss. Another starts a business because they’re driven to produce something.

We all start our businesses in many different ways and for many different reasons. I don’t think many people start a business to RUN a business. They embark upon their career in commerce because they want to produce a product or a service. The business is a means to an end.

Most entrepreneurs are self-employed but don’t actually own a business. In fact, the business they have often owns them. And if something catastrophic should happen to them, the business would cease to exist.

A real business is one that isn’t dependent upon the owner being there. It has staying power and can support the employees, customers and other stakeholders without the owner’s presence. It is a living, breathing entity.

Regardless of whether you’re self-employed, just starting into business or running a 100-person, 15-year-old company, it pays to examine what, why and how you operate your enterprise.

But why even HAVE a world class business? My answer is a question: Why NOT?

If you’re going to invest 10, 20 or even 40 years of your life building something, why not create something exceptional? Why not create a company that can outlast you? Something you can sell, something you can pass on to your children-or your employees?

Did you really begin your business or your career to be average? Average is the best of the worst and the worst of the best. Working at something that’s average isn’t very inspiring. Doing something extraordinary, on the other hand, IS inspiring-not only to ourselves, but to others.

I don’t love every aspect of business, but I do enjoy it. I love the challenge. I love innovating. I love constantly working to improve our systems, service and the value we deliver. Doing the same things in the same way is incredibly boring to me. And I think it is to most people.

Building a world class business is one of those things that’s never complete. There are always more ways to be MORE world class. Creating and building a world class business is challenging, exciting and fun. It’s something you can be very proud of. It’s a bigger game. It’s a game worth playing.

Building a world class company enables you to attract and keep better people. It gets the attention of the media and your prospects. People want to do business with a world class company.

Those who are called to this great challenge will not only create better businesses, they will grow personally in ways they never would have otherwise. They will do uncommon things in uncommon ways. They will live a better life and will create better lives for others. They will make a real difference-in their communities, in their nation and in the world.

I challenge you to commit to creating an exceptional company-a world class company. I challenge you to push through perceived limitations. I challenge you to re-think, re-evaluate and re-invent your business model on an ongoing basis.

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