This means that even with the knowledge I have about stocks, finances, sales, marketing and real estate, without the right money blueprint, I’ll have a lot more trouble succeeding. The good news is that every one of us can change our internal money blueprint to one that can make us a lot more successful. That’s what Secrets of the Millionaire Mind can do for us – teach us to fix our blueprints.

We’ve been programmed to either be rich or poor, and for most of us, that programming has caused us to be poor. However, I’ve managed to change the way I think about money recently, and so can you. If you want to be a millionaire, first you have to think like a millionaire.

This book spends a great deal of time talking about our financial blueprints and telling us about our money-related beliefs and why we have them. However, this blueprint metaphor isn’t allowed to obscure the real message. On our own, it’s hard to identify what holds us back, but Secrets of a Millionaire Mind has the ability to show it to us and help us fix it.

This process might seem like it takes a long time, but the reality is that changes are going on each and every time we open up the book. You’ll see results right away, even though the journey to success is a bit longer. This million dollar advice is available for a lot less.

Should you check out Secrets of the Millionaire Mind and see what it can do for you? That depends – there are probably some people out there who shouldn’t read this book. Anyone who’s not willing to deal with the discomfort of having their mind changed and thinking about money in a whole new way should definitely steer clear; after all, it takes some dedication to learn a new way of thinking.

If you have the determination to succeed, however, this book really is for you. You won’t spend your time going through lots of positive affirmation, and some of the things you’ll learn might actually be fairly uncomfortable. However, you’ll know that they’re true as soon as you hear them.

If it was possible for me to change my mind about finances, you can too. This Millionaire Mind Book could be the perfect path to financial success. Find out what Secrets of the Millionaire Mind can offer you, and get started on the road to financial fulfillment.

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Why should you bother?

Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business. With each satisfied customer your business will secure many more customers through word of mouth and you should always keep in mind that if you are not taking proper care of your customers there is always a competitor that will.

Online customer satisfaction surveys will help by not only identifying problem areas but will also demonstrate to your customers that you care and are proactive in looking for ways to improve the service that you provide.

Where do you start?

Objective – Before you start compiling your survey consider what the objectives of the survey are, in that way you will remain focused and find it easier to decide what questions to ask.

Analysis – When the survey is complete consider how you will analyse the answers.

Bare in mind that ‘closed’ questions (where the respondents are asked to choose from a limited number of responses) are easier to analyse than questions that are ‘open’ (where the respondent can reply in anyway they want).

Much will depend on the predicted volume of respondents, the higher the volume the more important it is to have an easy method of analysing the results.

Opportunity – Keep in mind that as well as obtaining valuable market research data customer surveys are also a good way to advertise aspects of your service that your customers may not be aware of.

Before you publish the survey confirm that the questions you have asked will provide you with market research data that when analyzed will help you make informed decisions.

Then, from a marketing view point read through the survey, confirm that you have phrased each question so that every opportunity has been taken to promote your business?

The ideal question will perform the following three functions:-

• Market research – provide valuable feedback to help you improve your customer satisfaction levels and in turn your business
• Marketing – promote aspects of your business
• Information/Education – advertise a service that you provide that your customers may not have been unaware of

For example:- Do you find the in-store baby changing facilities useful?

In asking this question the store will hopefully not only receive useful feedback on the baby changing facility but they will also promote the store as being a child-friendly and caring store even to those the customers who do not actually require the facility.

Warts and all – to benefit most from a customer survey you need to be prepared to accept criticism.

A customer satisfaction survey should be designed to identify any problem areas so that they can be fixed; conducting regular customer satisfaction will help prevent complacency and will also give early warning on where you may be losing business to your competitors initiatives.

What questions should you ask?

Depending on their own particular size and makeup each business is likely to have unique factors in relation to providing good customer services however there are common areas relevant to all businesses be they a physical store, online store or a service industry. The following are key areas to providing good customer service.

Communication – What do you do to help your customers communicate with you?

When a customer telephones is the phone answered promptly; are enquiries about products or services properly handled? A good business will make every effort to ensure that whatever the customers query it is resolved by the right person, politely, quickly and fairly.

If customers reported problems that cannot be resolvable immediately do you promise to respond in a given time period and do you deliver on your promise?

Use a customer satisfaction survey to ensure that all your staff are considered by your customers to be helpful, courteous and knowledgeable.

Location – Do your customers find it easy to visit you, if a physical store, is it conveniently located with good access?

Making it pleasant, making it easy – For an online business it is important to ensure that your website is easy to use and aesthetically pleasing.

Physical store or online website, is the store properly laid out, can your customers find what they need and is there sufficient information and help on hand to explain how a particular product works?

The right quality products – In addition to measuring the quality of the service that you provide you should ensure make sure that the products and services that you provide do fully match your customers’ requirements.

Value for money – Cheap or expensive is rarely a good measure, value for money is.

Do your customers equate your business with value for money, if not, why not?

Speed and attention – Customers want their enquiries or queries to be dealt with quickly but attentively.

Are you doing everything to prevent any delays?

Customers like to be treated as individuals, how do you treat your customers? Attention is one thing but only if it leads to a quick and satisfactory resolution to the query.

Demographics and Specific issues – Take the opportunity to profile your customers, for example what is their age group and where do they live?

By understanding your customers more, the better your chances of correctly targeting your business.

Allow customers to highlight their specific problems and provide contact details so that any problems might be later addressed and their concerns followed up.

What next?

Having completed the survey analyze the results.

Trends – Look for common and specific areas where the customer service is found wanting.

Ask yourself if any criticism is valid and is there anything that can be done to resolve or minimise the problem?

Training – Are all employees properly trained and do they have sufficient knowledge?

Where customer service training programs have been implemented have they had the desired effect and improved the customer experience?

Follow-up – If a customer has raised a specific issue through completing a survey ensure that they are contacted and that their complaint is properly addressed.

Don’t lose a customer by squandering an opportunity to resolve a problem.

Continuously Monitor – Make changes and then measure by issuing further surveys.

If you are interested in tracking customer satisfaction and would like to see a sample survey for a store that demonstrates some of the above advice please view the following example that can be used as a customer satisfaction survey template.

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In today’s “microwave-I-want-it-now” society you really have no business taking enormous amounts of time to sell….just get t othe point, and now!
That’s why Twitter is so popular, 140 characters is HARD to keep your message under!
Let’s take a lesson from Twitter and use that in ALL our marketing!

Click Play below to listen to the Podcast on Twitterize Your Marketing

Play Now:

 Twitterize Your Marketing [4:37m]: Play Now | Play in Popup | Download (27)

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Business plans are usually things that an entrepreneur thinks about last.  Instead, you should write your business plan as soon as possible.  
I am not suggesting that you wait to start your business until your business plan is perfect. Then you will never start your business because you will be stuck in analysis paralysis land where you agonize over every single detail of your business, and you will miss out on profitable opportunities while you do that.  Here are some reasons to create a business plan for your small business.

A business plan will provide your small business with direction.  If you don’t have a business you will be saying, “We’re lost, but we’re making good time.” In other words, you won’t know where your business is supposed to be going, but you will be getting there quickly.  A business plan will put your goals in black and white for you and your whole company to see.  You will know exactly which projects to take and which ones to pass on because you will have your business plan to look at.

A business plan can alert you to financial problems before they become a crisis.  If you have a clear business plan with reasonable financial projections, you have a road map for the future.   Looking at your business plan every so often can remind you of where you are supposed to be versus where you are.  
You do not want to wait until you get into a crisis to try to figure out ways to get out of it.  Instead, you want to have things in place beforehand so that you can make a quick correction and a speedy recovery.

Yes, I know business plans are not the most exciting thing in the world to sit down and write.  You would probably rather sit down and write your sales letter or do your taxes.  A business plan is important because it is the foundation for your business.  Once you have a strong foundation, the sky is the limit for your business.

Once done, you will not only have a great sense of accomplishment and direction….but you must schedule time to review and study your own plan on a regular basis. This is the only way that you will know if you are on track.

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Press play below to view the article on dramatically increasing your profits with the customers you already have!

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