Aweber Helps Small Business Owners stay in touch with customers
June 19th, 2009
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by Mike · Filed Under: Main Rant
So when is the “best” time to send your email messages by autoresponders ?
- Deliver themselves only during the days and times you want.
- Avoid days and times that don’t work for your subscribers.
Throughout most of the history of email marketing, this sort of focused delivery scheduling was only available for broadcasting – not for autoresponders.
That’s about to change. To learn how, watch this video or read on.
Send Windows Make Your Autoresponders Smarter
Today, we’re excited to announce that you can deliver your automated follow up messages during the days and times you’ve determined to be best for your subscribers.
To see Autoresponder Send Windows in action, watch the short video below:
As you can see, you can easily choose during which days, and times you want your autoresponders to go to your customers and prospects.
And when you opt to use the geographic awareness, we’ll automatically adjust delivery to each subscriber’s time zone – no matter where they are in the world, if you tell us to deliver your follow up in the morning, that’s when we’ll send it to each person!
How Can You Use This To Make Your Email Marketing More Effective?
A few ideas:
- Look at when subscribers are opening your emails and/or clicking your links (the Opens over Time and Clicks Over Time reports will show you this) and adjust your send windows so your messages stand out at the top of the inbox during those times!
- Run a weekend sale – schedule one of your follow ups to only send on Friday mornings!
- Are there certain days and/or times that you know are bad for your subscribers? Use send windows to avoid sending during those days/times!
Learn More About Autoresponder Send Windows
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