OK for all you who have yet to discover the “Twitter-verse”…this powerful new Social Media tool is changing the way the world interracts, and it’s not just another way to gather friends and chat, it’s a powerful Relationship Marketing tool that allows high-level business to be conducted because of solid relationships built.

So how do we “Twitter-ize” our marketing??

Twitter posts (Tweets) are maxed out at 140 characters! If you’re like me I can speak and say that amount without taking the next breath! So these Twitter posts are meant to….get to the point!

So let’s take this concepte into our “microwave” world of instant gratification: In our emails and communications with clients and prospects, let’s get to the point without all the run-around!

Certainly we can say the same thing with flowing words that say the same thing over and over, but my realization in business has been that when we just get to the point we make a solid connection.

Try it for a few days in your marketing and see how it works…Twitter-ize your marketing!

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Taking the Advantage of Backend Selling 

It’s odd that many companies don’t focus on building a database and taking advantage of backend sales.

There are, of course, countless examples of the value of building databases: Google, for instance, bought Youtube for $1.6 billion. It is extremely important to maintain and update your database to let your clients be aware of what special promotions you are offering and to keep them forever aware of the existence of your business. Having a good relationship with a large clientele is one of the biggest assets of any business in these consumer-oriented times.

Besides, though most companies focus on front-end sales, the backend is where the most money is to be made…..let me say that again….the backend is where the most money is made!

Your database means you can constantly market new products to your clients, allowing them to effortlessly upgrade, and expand your business further.

Backend sales are all about adding value to your clients’ purchases and persuading them that their main, front-end purchase would be much improved if supplemented by a number of backend purchases. If you market your backend good well enough, you can make a large profit even while seemingly offering the front-end product at a much cheaper price than other businesses.

For instance, let’s suppose company A purchases Toyota Camrys at $18,399 and sells them at $17,999. Company A thus loses $400 on the front-end sale. Meanwhile, other companies, which also obtain the cars at the price company A does, sell them at, say, $18,999. These companies thus technically make a profit of $600.

As people are more likely to purchase cars from company A, the others may justifiably complain that they are losing customers, and wonder whether the owners of company A were procuring cars at a lesser price.

Of course, company A, not being a charitable concern, is in fact making a profit. What company A is doing is concentrating on backend sales. Numerous extras, which would normally cost, say, $3,000 dollars are being offered with the car, for an extra price of, say, $1,400.

 In this way, company makes a profit of $1,000, instead of suffering an apparent loss of $400. In addition, they can offer special discounts on finance, say 4% instead of 6%. This enables company A to build up a loyal clientele and ensure that the customers poached from other car dealerships would not be poached back by them.

You, too, can utilize backend sales and databases to make large profits.

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With so many different things gunning for our attention ….don’t we feel not only pulled in many directions….but also, if you’re like me, you also feel like you never get anything done!!

Think of it….we all have PDA’s and microwave’s and DSL internet etc that are all designed to make our lives more efficient (which may in fact work to accomplish this), but these devices are meant to simplify our lives as well as create more time for us….but they never do, we always find ways to fill any available time we may have

So I’ve created a free toolbar for you that will help you to have all the best marketing tools I coach and train on in one place…

I call it “The Marketing Dashboard”

• Marketing Huddle Lessons – my training sites home pages
• Login Pages – the direct login pages for my training courses
• My Recently published info - An RSS of my latest blog posts, emails, and my published articles
• Marketing Huddle Podcast Player - All my Podcasts play straight from your toolbar   
• Resources – Quick list of the most important sites for small business owners and sales professionals for easy login access 

To get the toolbar click here:

Marketing Dashboard Download Page

Make it a great day!

Mike Saunders

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The Importance of a Backend Strategy

When you start thinking about your sales and profits, you’re likely to think that you need to create many and varied items for the backend. But you’ll find that you need to take an approach that is going to leverage your lists of products when anyone buys any of those products.

First, consider putting some polish on your current products and also the “experience” your customer has while going through your sales and buying process Next, you need to develop a backend product which is related to your front-end product, be it an accompaniment or complementary.

Then, when this second product is ready, announce it to your list of existing customers, who have already brought your first product. If they liked it, they’re very likely to purchase the new product, which is likely to suit their needs as well.

In fact, the saying, “there’s gold in the list” is often used to refer to the many marketers who have built vast fortunes and created multi-million dollar empires by selling, not similar things to different customers, but different things to the same clientele.

You need to do several things:

First, you need to keep every customer for life. Even if an investment of $50 can get you a paying customer, it’s more desirable, evidently, to make a $10,000 profit off him/her over the years rather than a one-time $47 profit.

You should also create an efficient backend strategy for your information products which is tailored to your customers’ needs. Pick their brains without letting them know that it is simply for product-creating. As Seth Godin say’s in “Meatball Sundae” you need to focus on what your customers NEED and then go out and sell it to them!

This should actually be rather easy. People like being asked for their opinion—creating a poll or questionnaire and mailing it to your list should garner you a lot of information about what your customers want.

And while your follow-up products are being created, continue supplying questions and/or useful information to your clientele, so they don’t feel used.

Remember, don’t constantly send them sales-pitches. Once their names are added to your list, start sending them some bits of helpful information that they can access for free. Once they’ve begun to somewhat trust you, and you’ve proven that you’re working in their best interest, they’ll not mind buying from you again and again.

If you’ve gained the trust of your clientele, they’ll help you profit over the years. You merely need to discover what they want and over-deliver with the products you create for them.

Until next time….

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I just received notification from Ezine Articles that I reached Expert Author Status!

Here’s a link to some recent articles.

http://ezinearticles.com/?expert=Michael_D_Saunders

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