OK if you’re like most people, you assume that marketing learning in an MBA program is pretty dry and out-dated….am I right? (no mention of Web 2.0, RSS feeds, email marketing)
But this week’s reading assignment in my Marketing Management class this perception was shattered! See what you think:
“The long term prospects for doing business in the new economy are still enormous. Today’s well-educated business students can bring these insights, as well as new-economy expertise to the companies they join”.
They continued on to say that one of the fastest growing segments in the new-media marketing economy is SEO (Search Engine Optimization) ….basically this is where the small business owner or sales professional can drive local internet traffic to their products and services. SEO is actually a very complex field and if you need a referral to someone that can help you with this, just let me know.
OK now comes the really interesting part….in “Marketing Management” by Mullins, Walker, Boyd which is our textbook for the class, they continue this thought by moving to email marketing to say:
“Email marketing is on the rise, many companies communicate with their customer database periodically through email newsletters which can be targeted to customers much the same way as direct mail. One way to use this is opt-in email, where consumers allow companies they are interested in, to send them email with new promotions. According to Seth Godin, such “permission marketing” offers the potential for companies to create trust, build long term relationships with customers, and greatly improve their chances for making the sale.”
How’s that for relevant and current?!
I encourage you to implement a systematic, automated email marketing system in your business!
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