Last week I introduced you to an idea to create a massive amount of leads for your business in a “Stealth” strategy….so what about the people that don’t press 0 to connect to you from their call to the 800# or leave a message for more info??

Well think about it, they saw an ad, liked it, called the 800# because it was for a free report for information that interested them (this means you need to target the message to your market)….but for some reason they hung up…well, brace yourself…..how would you like it if you could get an e-mail 30 SECONDS after they hung up with their name, phone number they called from, and most of the time the address associated with that phone number??!!

Wouldn’t this be powerful? Impossible you say? Not so! It’s called “Call Capture” technology and it’s a wonderful way to increase sales. Just Google “Call Capture” to learn more and if you decide to give it a try, it’s very inexpensive. I recommend Arch Telecom just call 1-800-890-7575 and ask for Rick Hoyt. He’s been with Arch for over 7 years and will explain how Call Capture can help your business (tell him Mike Saunders sent you and he’ll reduce your set-up fee!)

Tune in next week to find out what to do with the leads from this powerful system!

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No matter what industry you are in you need leads and prospects to sell to correct? Research has shown that less than 25% of a salesperson’s day is actually spent selling and presenting….so what’s the deal??!!

Why not pick up the phone and make those cold-calls? It’s called call reluctance and there are books written all about this but for now let’s talk about a short-cut….wouldn’t you like to pick up the phone and call someone who already is interested in what you have to sell? That’s an easier call to make!

So here’s the strategy: (Let’s just pick an idustry at random and say that you are a Realtor and sell houses)

** In each advertisement  that you already spend money on put in the line: “Free Report: Discover the 10 things that other Realtors do not tell you when showing property….and the top 3 things you need to do before even THINKING of buying a house! Call 1-800-555-1212 ext 123 FREE 24 hr Recorded Message

*Notice that it’s a catchy headline with info the target audience needs

*Notice there’s no pressure….calling a 24 hr recorded message is definately not connecting with some pushy salesperson right??!!

So what happens is that everywhere this type of ad is posted, and the interest is raised by people needing this information they call the number to hear the recording and request the report. Remember, people who are NOT looking to buy a house would never call because they don’t care….so these callers have identified themselves as interested in your information!

Imagine advertising messages in many different types of medias attracting hundreds of calls, many of which leave a message for more info! This is an easy call to make!

Tune in next post to learn what to do with the people who do not leave a message….they read the ad, called the hotline, listened to the info and then hung up….you can still make money with them!

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OK…nothing in life or business is free, right?

But I’m going to show you something that you may read and then the “Aha” light bulb goes off in your head.

Take a look through the tools in this blog (Video e-mail, e-mail autoresponders, Greeting Card Marketing System, Webinars)

Step #1: Sign up for each of these services

Step #2: IMPLEMENT them in your business to automate, enhance and explode your sales

Step #3: Set up the “Affiliate link” for each service (just call their Customer Service, it’s FREE)

Step #4: When talking to other Sales Professionals you know….tell them to follow Steps 1-3!

Result:

*You increase YOUR sales

*Your friend increases THEIR sales

*YOU get paid by each of these companies to introduce their service to the people you know!

*You earn enough very quickly that not only is the cost of your service fee covered….but you begin to make extra money!

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I was talking with one of my consulting clients this week and a major thought came to me….

I coach their employees on getting into action in their selling, and one of the employees markets to Realtors and another to Financial Planners, and although they sell the same product the audience is different.

But here’s what I discovered….it’s all about lead generation and then MOST importantly, lead follow-up. This is where having automated follow-up systems in place makes this simple and fast.

Once in place all you need to do is make initial contact and then add them into your e-mail auto-responder and Greeting Card/Postcard campaign….BOTH are pre-made with messages you created and once entered, the lead receives a series of messages one after the other….on auto-pilot….so you can “set-it-and-forget-it”.

This makes selling just a matter of uncovering a lead, and letting your systems SELL!

Check out the services I recommend on this Blog under Greeting Cards and E-mail Auto-responder, and feel free to contact me if you need help implementing them in your business. I can be reached at:

Mike@TotalMarketingToolbox.com

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OK you know how sometimes getting e-mails and reading them can be pretty boring??!!

So how you you spice them up using video?

Check this out….(VIDEO POSTCARD)

It’s a video postcard I e-mailed out to some clients of mine this week and there was a video intro of me chatting about a topic and then this link was on the postcard that took them to this amazing video!

The point is this:

If you consistently send video e-mails with interesting information, funny video clips, a contest for a $5 Starbucks card etc….they will read your e-mails, watch your videos, and buy your products and services!

For a free 21 day trial of the service I use click here

(no set up fee, low monthly subscription, no contracts)

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