But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?

If you are like most ….you don’t…When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached them.

I’ve seen true statistics that over 35% of people who initiate contact with a business and do not buy at that time….end up buying the same product or service within the next 30 days!

Click here to test drive the best and most affordable one on the market

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There’s a new BUZZ in the marketing circles recently, and it’s all about deepening relationships with your clients and prospects. It has taken on the name of Relationship Marketing. Corporations are spending millions on Customer Relationship Marketing (CRM) programs that monitor personality profiles of its customers. They realize that they need to get more into the heart of their customers if they hope to create a loyal following. The challenge that todays CRM programs have is they do not have an effective way to deliver their message to their customer…..

They rely on email, collateral and form letter communication which has proved to be ineffective. They also focus on promoting themselves instead of creating genuine relationships. Need an example: go buy a new car and watch how the car company attempts to create relationship with you….. it won’t happen!

I found a Marketing Service that is one of only a few companies supplying actual products to the relationship movement. It allows you to deliver a daily mechanism that allows you to consistently live by law of attraction principles. What you send out is what you get back. We are training thousands of users to send out the positives every day with handwritten greeting cards.They are front and center in the relationship movement….by allowing you to go online, choose a Greeting Card, type in your custom message (in your OWN literal handwriting from a handwriting sample!), insert a picture from your digital camera and click “send”. The company then prints the card, stuffs it in the envelope, puts a stamp on it and drops it in the mail….all for less than half of what you’d pay for a card in the grocery store!

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OK….so where does it all start? How do you increase sales and referrals? Let’s think of it like this, when you plan a vacation do you get a map and look where you want to go? Do you do online research on places along the way? Do you plan the expenses and time you’ll spend? Of course! So why is it any different in our business? We need a “roadmap”. We need a foundation for success so that we can see where we’re heading and the steps it’ll take to get there. We need…. a Business Sales and Marketing Plan! In my Marketing MBA degree I’m learning this and the 1st course I started with had us write a MBA-level Marketing Plan….it really opened my eyes up to the power this provides! Click here for a FREE 366 page E-book on creating your own Marketing Plan. Of course you may want to Lazy Cheat Method….OK not really “lazy or cheat….just “Efficient”, I discovered an incredible software that is literally fill-in-the-blank easy and your Marketing Plan is created for you! You should check it out,  

Also make sure to click here for  the  Marketing Plan software I use and highly recommend them! 

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At the end of Week 3 in Managerial Econ I’m pretty pleased that it’s not the typical type of class where it focuses on the numbers, graphs and statistics side of Econ!

The discussion forums are really vibrant and allow us to discuss differing views on the class topics. And the last 2 weeks I’ve particularly enjoyed the Simulations we’ve done. This is where you go through a multimedia case-study and make decisions all along the way to a final conclusion. This week we covered Monolpoly, Oligopoly, Duopoly, Perfect Competition etc….pretty dull, huh??!!

But Check out the link to one of the simulations and see how cool it is! (I hope it works for you!)

http://tinyurl.com/6kc98l

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