by Mike Saunders, MBA | Feb 26, 2015 | Small Business Marketing Ideas
“Doubt is a question mark; faith is an exclamation point. The most compelling, believable, realistic stories have included them both.” ― Criss Jami The Company / Brand Story This is the story of your company or brand. Stories are very important for...
by Mike Saunders, MBA | Feb 19, 2015 | Small Business Marketing Ideas
Every year the folks over at Moz come out with what has proven to be the authoritative annual report on local search ranking factors. They poll experts in the field and produce an easy to see and comprehend report that details the empirical evidence of how Google is...
by Mike Saunders, MBA | Feb 13, 2015 | Small Business Marketing Ideas
“After nourishment, shelter and companionship, stories are the thing we need most in the world.” – Philip Pullman, British novelist Research shows that likeability is one of the main drivers behind consumer purchase decisions. While there are many...
by Mike Saunders, MBA | Jan 31, 2015 | Small Business Branding
Need a pep talk? How about 40 of them in under 2 minutes? It’s motivation on speed, guys. Cliff notes version, if you will, of many great movie motivation speeches. Here’s inspiration from all the greats in one place, from Fozzie Bear to Patton to Charlie Brown....
by Mike Saunders, MBA | Jan 24, 2015 | Small Business Marketing Ideas
Since it’s abundantly clear to anyone with a pulse and an internet connection that video simply rocks, the question then becomes how does the small business owner incorporate them into their business? Since this falls under the purview of content marketing, we need to...
by Mike Saunders, MBA | Jan 24, 2015 | Small Business Marketing Ideas
I recently was asked to do a talk on Biblical Goal Setting, below is the video and transcript, let me know what you think! Thank you. I’m Mike Saunders and my business is Marketing Huddle and it’s a marketing coaching and consulting firm. I work with small businesses,...
by Mike Saunders, MBA | Jan 17, 2015 | Main Rant, Small Business Marketing Ideas
We know we will need to test our various landing pages for many things. The problem is that most of us haven’t yet learned not only what we need to test for, but also how to do it. Testing is far and away the most effective way to help improve conversions, which...
by Mike Saunders, MBA | Jan 10, 2015 | Small Business Marketing Ideas
There’s a song in the Broadway musical “Oklahoma” called “The Farmer and the Cowman Should Be Friends.” The same holds true in search engine marketing, where that same real estate that is vied for by both paid and organic marketing can...
by Mike Saunders, MBA | Nov 4, 2014 | Small Business Branding
Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see? Aside from using the major search engines, your potential customers are also using...
by Mike Saunders, MBA | Oct 19, 2014 | Small Business Marketing Ideas
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by Mike Saunders, MBA | Oct 4, 2014 | Small Business Marketing Ideas
Invest in Digital Marketing and Take Your Company to Greater Heights As the old business adage goes, it takes money to make money. You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimized and cohesive...
by Mike Saunders, MBA | Aug 14, 2014 | Small Business Branding, Small Business Marketing Ideas
UPDATE: Within 24 hours of posting this on Linkedin, the article received almost 1,000 views and 150 likes! Take a look https://www.linkedin.com/today/post/article/20140707233136-191999577-attitude-branding Aside from the most common brand marketing strategies, there...
by Mike Saunders, MBA | Aug 6, 2014 | Small Business Branding
The keys to marketing a brand are consistency and making an emotional connection. Your brand needs to be consistent so that it delivers the same message and customers feel you’re a company they can trust. In my Marketing MBA curriculum I learned that this is an...
by Mike Saunders, MBA | Jul 30, 2014 | Small Business Marketing Ideas
Your brand defines who you are and what you do, while also setting you apart from others like you. It emphasizes the unique value that you offer your customers. It’s the reason they buy from you and not from someone else. Your brand is communicated through...
by Mike Saunders, MBA | Jul 23, 2014 | Small Business Marketing Ideas
Let’s start by asking the question, “Do you get a customer to make a sale today or do you make a sale to get a customer for life?” Now on a surface level that may seem a little bit confusing. But let’s think about it. Do you get a customer to ONLY make a sale today or...
by Mike Saunders, MBA | Jul 17, 2014 | Main Rant, Small Business Branding, Small Business Marketing Ideas
My Wife and kids love watching all the “Master” shows on TV like Master Chef, Master Baker etc. (OK I like them too, there I said it!) You know the ones with the celebrity/star judges and the normal people being judged on their cooking creations. Of course...
by Mike Saunders, MBA | Jul 16, 2014 | Small Business Marketing Ideas
There’s a huge difference from traditional marketing versus educational response marketing. With traditional marketing, your advertising is always a sell-based message. For example, you would run an ad that would say, “For $4.99 you can come in here and get this...
by Mike Saunders, MBA | Jul 6, 2014 | Small Business Marketing Ideas
The sooner you become the marketer of your business instead of the doer of your business or the doer of whatever you’re offering, the faster your profits and business will grow. The sooner you become able to get up every day and focus on how to get people in your...
by Mike Saunders, MBA | Jun 27, 2014 | Small Business Marketing Ideas
Success Secret #1 They acknowledged that there were still a huge amount of money still on their markets, and you have to do the same in your marketplace. Right now, no matter how bad your company is struggling, or what level you’re at, there are millions and billions...
by Mike Saunders, MBA | Jun 20, 2014 | Small Business Marketing Ideas
The first major thing that you need to focus on is the three pillars of your new success mindset. When I say new success mindset, I’m talking about the belief in your heart and mind that you can actually create a very profitable business. See, you cannot create a...
by Mike Saunders, MBA | Jun 13, 2014 | Small Business Branding
It’s time to put it all together and create a unique selling proposition that tells your laser-targeted market why they should buy from you. In order to do this, here are a few questions to get your creative process started: Whose needs am I addressing? (Look at...
by Mike Saunders, MBA | Jun 6, 2014 | Small Business Branding, Small Business Marketing Ideas
One of the key elements of a good USP is that it’s unique. It offers something nobody else in the marketplace is offering. In order to come up with something unique, you need to know exactly what your competitors are offering so that you can offer something...
by Mike Saunders, MBA | May 31, 2014 | Small Business Branding, Small Business Marketing Ideas
In order to create a winning USP, you need to understand the people in your target market at an individual level. This means not as a mass of demographic statistics, but as actual human beings. Your USP needs to appeal to their needs and desires, as well as their...
by Mike Saunders, MBA | May 24, 2014 | Small Business Branding, Small Business Marketing Ideas
A unique selling proposition (USP) is a statement that explains how your business is different from everyone else in the market. It tells your customers how you can better meet their needs and what makes you special. Your USP essentially tells them why they should buy...
by Mike Saunders, MBA | May 17, 2014 | Small Business Marketing Ideas
Step Four – Your Identity System The ‘identity system’ for your brand is the image you’re conveying to your customers. Mostly, it entails the visual design elements that you use consistently in all of your marketing to convey your brand message. The...